Winter’s new products from Fazer Bakery: Premium-quality Fazer Kiireetön bake-off bread arrives in shops, and Oululainen Jälkiuunipala gets thinner

We are bringing new premium-quality Fazer Kiireetön bread to bake-off units around Finland for friends of artisan bread to enjoy. Thin bread is becoming more popular in Finland and Oululainen Jälkiuuni is following trend: it is now thinner but still baked at a traditionally low temperature. This winter Finland's most popular rice pasties have an oat crust and families with children are introduced to a new oaty flatbread, Lemppari Kaurarieskanen. 

Fazer Kiireetön brings premium-quality bake-off bread to Finnish local shops

Fazer Kiireetön bread always has a crisp crust, a succulent centre and a delicious taste – not forgetting its artisan appearance. The bread in the Kiireetön product family are made with a sourdough starter and given a long resting time before they are baked slowly and gently. Fazer Kiireetön bread takes plenty of time to make – the baking process takes up to 24 hours. The water content of the dough is higher than usual, which makes the bread particularly succulent. It also keeps for longer at home. Perfect for the Finnish taste, Fazer Kiireetön bread is baked from grain grown in Finland, with no additives. All loaves are hand-finished by a baker.

Fazer Kiireetön loaves have been available at bake-off units at shops around Finland and selected Fazer in-store bakeries since the beginning of January. Check out all five crusty loaves:

Kiireetön Kauraleipä (oat loaf), 400 g
Kiireetön Siemenleipä (seed loaf), 400 g
Kiireetön Myslileipä (muesli loaf), 400 g
Kiireetön Hapanjuurileipä (sourdough starter loaf), 400 g
Kiireetön Täysjyväleipä (wholegrain loaf), 400 g

These loaves are lactose-free. Kiireetön packaging is easy to sort and recycle as cardboard waste. Recycling instructions are found in the packaging.

Oululainen Jälkiuunipala is thin now

A thinner type of dark portion bread is becoming more popular. This is why the all-time Finnish favourite Oululainen Jälkiuuni Täysjyväruis is also following the trend and is now thinner than before.

Oululainen Jälkiuunipala Ohut Ruis 6 pieces, 240 g

The familiar and authentic strong rye flavour of bread baked at a low temperature is now available in a thinner form. Jälkiuunipala Ohut Ruis is made with authentic starter dough and baked for a long time at a low temperature. This process results in a crisp, rustic crust and firm, but easy to chew middle. Made with 100% wholegrain rye from Finland. Baked in Finland from Finnish grain. Available at shops from 27/01/2020.

The packaging is easy to recycle: the bag as plastic waste and the clip band as metal waste. Recycling instructions are found on the packaging.

Finland’s best rice pasties now have an oat crust

Oat is an increasingly interesting ingredient for Finnish consumers and many are aware of its positive health effects. Now oat is boosting the traditional market of rice pasties.

Fazer Kaurainen Riisipiirakka (oaty rice pasties) 6 pieces, 420 g

Fazer Kaurainen Riisipiirakka has a mild taste and a new, lighter crust consisting of 70% oat and 30% wheat. The pasties are filled with flavoursome rice porridge as before. Fazer rice pasties are made at the Lappeenranta bakery. Available at shops from 27/01/2020. Recycle Kaurainen Riisipiirakka packaging as cardboard. Recycling instructions are found on the packaging.

Delicious oaty flatbread for families with children

White bread and flatbread are becoming more popular. White flatbread is particularly popular among families with children and consumers of white portion bread. This is why the Fazer Lemppari product family is growing with a new oaty product.

Fazer Lemppari Kaurarieskanen (oaty portion flatbread), 310 g

Fazer Lemppari Kaurarieskanen is a new flatbread that contains delicious and healthy oat: 33 % of the grain is wholegrain oat. Delicious and soft, this small, round flatbread suits many tastes and is popular with the whole family. Low in salt (0.7%). Available at shops from 27/01/2020.

The Kaurarieskanen packaging is easy to recycle: the bag as plastic waste and the clip band as metal waste. Recycling instructions are found on the packaging.

Juuresleipä root vegetable bread now has Fazer Brainhow and Vegan labels

The recipes and packaging of Fazer Juuresleipä bread are updated in January 2020 – at the same time their packaging will start carrying the Fazer Brainhow and Vegan labels. The Fazer Brainhow label indicates the product’s high nutritional quality and brain-friendly nutrient content. The Vegan label is given to vegan, fully plant-based products that are suitable for an environmentally-friendly diet.

Fazer Juuresleipä Palsternakka & Porkkana (parsnip & carrot loaf) 4 pieces, 300 g
Fazer Juuresleipä Kaura, Bataatti & Linssi (sweet potato & lentil loaf) 4 pieces, 300 g
Fazer Juurespaahto Bataatti & Porkkana (sweet potato & carrot loaf), 320 g
Fazer Juuresleipä Gluteeniton (gluten-free root vegetable loaf) 3 pieces, 165g

Research shows that nutrition affects cognitive functions and the wellbeing of the brain. We can be gentle to our brain and have more energy from morning till night by choosing brain-friendly food – and enjoy every day to the fullest. Brain-friendly food¹ protects the nerve cells in the brain and makes us less tired. Available at shops from 27/01/2020.

All Juuresleipä packaging has at least 25% less plastic than before. Juuresleipä packaging is easy to recycle: the bag as plastic waste and the clip band as metal waste. Recycling instructions are found on the packaging.

Spring is the time for seasonal treats and pastries

Fazer Gluteeniton Mustikkakakkunen (gluten-free blueberry cakelet), 150g

The super popular Fazer Gluteeniton Kinuskikakkunen (gluten-free caramel cakelet) now has a tasty twin. The demand for gluten-free sweet products is growing fast: Fazer Gluteeniton Kinuskikakkunen immediately became the most popular gluten-free sweet bakery product² on the market. Suitable for a coeliac diet, Fazer Gluteeniton Mustikkakakkunen is impressively decorated and has a blueberry heart inside. Cardamom gives it a sophisticated flavour. Gluten and lactose-free. Available at shops from 27/01/2020.

The wrapping and underlay of Gluteeniton Mustikkakakkunen are easy to recycle as plastic waste. Recycling instructions are found on the packaging.

Fazer Sitruunamarenkileivos (lemon meringue cake) 2 pieces, 96 g

Fazer Sitruunamarenkileivos gives a refreshing seasonal taste to the spring season. This classic cake combines a refreshing lemon filling with sweet meringue. Fazer Sitruunamarenkileivos will be found on the shop shelves next to Fazer Suklaa and Kinuskimarenkileivos cakes. Low in lactose. Available at shops 27/01-30/04/2020.

Fazer Mango-rahkaunelma wienerpitko (sweet loaf with quark and mango filling), 215 g

Mango-rahkaunelma has a deliciously rich flavour and plenty of mango filling and lemon quark. It makes an easy and flavourful addition to Easter coffee time. Baked with real butter. Low in lactose. Available at shops 10/03-18/04/2020. For recycling, the underlay of the Mangorahkaunelma is sorted as cardboard waste and the wrapping as mixed waste. Recycling instructions are found on the packaging.

Fazer Auringonpaiste, 485 g

The spring flavour, Fazer Auringonpaiste, delights again with its sunny combination of refreshing mango and white chocolate that simply melts in the mouth. Available at shops 07/03-30/04/2020. The Auringonpaiste packaging is sorted as plastic waste. Recycling instructions are found on the packaging.

Oululainen Pullava Rahka-persikkapitko (plaited sweet loaf with quark and peach filling), 420 g

A plaited sweet loaf that’s a firm favourite every spring and Easter. Lactose-free. Rahka-persikkapitko is available at shops 28/01–01/05/2020. For recycling, the underlay of the Rahka-persikkapitko is sorted as cardboard waste and the wrapping as plastic waste.

Fazer Runebergintorttu (Runeberg tart) 2 pieces, 208 g

The best Runebergintorttu (Runeberg tart) on the market has been baked to the same recipe since 1975. Fazer’s Runebergintorttu has real raspberry jam and Its unique texture is born from the dough containing crushed almonds, and the rum used for moistening. Available at shops 02/01-05/02/2020. The Runebergintorttu box is recycled as cardboard waste and the underlay as plastic.

Fazer Laskiaispulla (Shrove Tuesday bun) 2 pieces, 214 g

Fazer Laskiaspulla buns are baked in Finland. They are completely lactose-free. They are filled with real cream, fresh strawberry jam or real almond paste (no bitter almond). Available at shops 02/01–25/02/2020. Recycle the Laskiaispulla box as cardboard waste.

Fazer Tippaleipä 2 pieces, 120 g

Fazer bakes the genuine and one-of-a-kind Tippaleipä funnel cakes with its own, unique recipe, which goes back to the 1960s. These treats are meant to be shared with friends and family. The Fazer way of eating them involves lightly pressing the top of the Tippaleipä to crush it, so that all of the sweet teeth present can nibble on the Tippaleipä crumbs. Baked in Finland. Available at shops 01/04-30/04/2020. Recycle the Tippaleipä box as cardboard waste.

Fazer Juhlalimppu, 400 g

A gently spicy bake-off loaf crowns the festive table again. The dough’s long resting time gives the bread its soft and succulent flavour. Contains candied orange peel jam, raisins, aniseed and fennel, which give the loaf its wonderfully spicy flavour. Baked with a dough starter. Good for the Easter meal. Available at shops 03/03-30/04/2020. Dairy-free, lactose-free.

Further information and printable product images:

Fazer Bakeries Finland communications:
Meri Marttinen, Senior Specialist, Communications, meri.marttinen@fazer.com,
tel. +358 44 289 8008

Printable product images: www.fazergroup.com/pictures – public image bank – Media_Press – Fazer Bakery Novelties Winter 2020

Sources

1 Fazer Brainhow - brainfood for you. https://www.fazergroup.com/fi/hyvinvointi/fazer-brainhow/fazer-brainhow---aivoruokaa. Visited on 03/09/2019
2 Nielsen PanelTrack, Bakery products; Pastry, YTD2019; weeks 1-48/2019, €, Total Finland

Fazer Group

In 1891, the young Karl Fazer opened his first café with a mission to make food with a purpose–and a passion to create moments of joy for all the people around him. It became Northern Magic. Made Real. Today, Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food and drinks as well as food and café services. Fazer operates in nine countries and exports to around 40 countries. The success of Fazer has been built on Karl Fazer’s vision, values and fearless creativity: the best product and service quality, beloved brands, the passion of skilful people and responsible ways of working. In 2018, Fazer Group had net sales of EUR 1.6 billion and more than 15,000 employees. Fazer’s operations uphold ethical principles that are based on the Group’s values and the UN Global Compact.

Northern Magic. Made Real.