Sweden first in the world to trademark Sweden as a destination
Sweden, USA or Sweden, Indonesia? Did you know that there are 8 places in the world called Sweden? To make it clear that Sweden is actually the original, and to avoid tourists booking a trip to another Sweden, Visit Sweden is now applying to trademark the destination ‘Sweden’. [En bild som visar text, person, byggnad, klädsel Automatiskt genererad beskrivning] Watch the film and see how Sweden has applied for trademark protection here! In 2024, when ‘dupes’ of various kinds are trending in