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New partnership with ePassi means Finnair Plus members can use points at over 15,000 merchants in Finland

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Today, 7th April, a new partnership launches with ePassi, enabling Finnair Plus members to use award points in the ePassi app in Finland. ePassi is a leading mobile payments provider with 25,000 merchants in Finland. In the first phase of the partnership, Finnair Plus members can buy services from over 15,000 sport, culture, and wellbeing providers all over Finland using the ePassi app. Later in 2021, restaurants will also be available with points. Currently, Finnair Plus members can pay the total sum for a service in points and later it will be possible to combine points and money.  

Karolina Baszarkiewicz, Head of Loyalty, Finnair, said: “There’s a Finnair Plus member in every household in Finland and we want the programme to be relevant beyond flying. ePassi’s coverage across the country allows us to achieve that with ease. 

This partnership is all about making Finnair Plus points much easier to use in an everyday life context, especially on smaller purchases, and ePassi works with merchants of all sizes.  

It’s such an exciting opportunity for Finnair Plus members, because wherever you are in Finland you’ll find nearby services you want to use or that you’re using already.” 

Golf green fees, movie tickets and massages with Finnair Plus points 

Merchants in ePassi’s vast network include household names, such as Finnkino, Allas Sea Pool, Suomen Urheiluhierontakeskus, Levi ski resort, Heureka Finnish Science Centre, Rush Finland, and Kuntokeskus Liikku. A movie ticket is available for 3,500 points, spa visit from 3,000 points, and gym visit from 3,400 points. ePassi grew its merchants base by about 25% last year, as over 5,000 new merchants came on board.  

Pekka Rantala, CEO of ePassi, said: “We are very excited about this new level of partnership with Finnair, and we warmly welcome all Finnair Plus members to enjoy the rich variety of services that our nationwide network of merchants can provide.  

Mobile payments are replacing cards, paper vouchers and other older payment methods very fast, and our totally renewed state-of-the-art ePassi app offers users a fresh and modern mobile payment experience. Golf and tennis clubs, gyms, sports resorts, museums and thousands of other merchants can hardly wait to start to serve Finnair Plus members.” 

Between Finland and Sweden, ePassi has nearly 1.5 million users and is a leading mobile payment provider for employment benefits. The new partnership allows all Finnair Plus members in Finland to use ePassi, irrespective of whether they currently have access to the app as part of their employment benefits. 

Finnair Plus members can download the free ePassi application on their mobile device and connect ePassi to their Finnair Plus account. The ePassi app is available in English, Finnish and Swedish on Android and iOS devices. Finnair Plus members who already use ePassi should log in to ePassi and link their Finnair Plus account, after which Finnair Plus points will be available as a payment method. 

To find out more about the Finnair partnership with ePassi and to download ePassi for your mobile device, visit this page: https://finnair.com/fi-en/finnair-plus/epassi  

Further information:
Finnair Media Desk, +358 9 818 4020, comms(a)finnair.com 
www.finnair.com, www.company.finnair.com 
www.twitter.com/Finnair
www.facebook.com/finnair
www.instagram.com/feelfinnair
www.youtube.com/finnair
Images: gallery.finnair.com  
Finnair blog: www.bluewings.finnair.com

Pekka Rantala, CEO of ePassi, 040 505 1970, pekka.rantala(a)epassi.com 

https://finnair.com/fi-en/finnair-plus/epassi  

Image bank:  

https://www.epassi.fi/fi/mediapankki 

About ePassi
Founded in 2007 in Helsinki, Finland, ePassi Payments Oy is the leader in account-to-account mobile payments for employee benefits. The unique solution combines all benefits under one mobile application. ePassi now serves over 35,000 affiliated merchants, close to 9,000 employers and nearly 1.5 million employees. A leader in the Nordic fintech space, the company was awarded by the Financial Times as one of the fastest growing companies in Europe. www.epassi.fi

About Finnair
Finnair is a modern premium network airline, specialising in passenger and cargo traffic between Asia and Europe. Helsinki’s geographical location gives Finnair a competitive advantage, since the fastest connections between many European destinations and Asian megacities fly over Finland. Finnair is the only Nordic network carrier with a 4-star Skytrax ranking and a member of the oneworld alliance. In 2019, Finnair’s revenues amounted to EUR 3,098 million and it carried over 14.7 million passengers. Finnair Plc’s shares are quoted on the Nasdaq Helsinki stock exchange.

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