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We’re delighted to welcome Bip to Flowbox. Bip’s know-how and experience from building Kivra’s platform will be a key asset to our success, as our company and product continue to grow. He will play a crucial part in strengthening our company culture as a pioneering SaaS company.
Marcus Carloni, CEO, Flowbox
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Outdoor furniture brand Kees Smit Tuinmeubelen sees amazing results after using UGC in DPA

Kees Smit Tuinmeubelen, a Dutch outdoor furniture retailer, has had a remarkable journey with user generated content (UGC); and it only keeps on getting better. Their latest success involved improving their dynamic product ads (DPA) by swapping out the standard white background product images for UGC. The campaign results? A whopping 80% increase in click-through rate, and more. In 1942, Kees Smit Tuinmeubelen  was founded and started out by selling household items by wagon. After 20 years, they opened their first physical store in Amelo, the Netherlands.

What is the AIDA funnel and how to optimize it for your marketing strategy?

The marketing funnel model was developed by American advertising and sales pioneer Elias St. Elmo Lewis in 1899. Today his idea is often referred to as the AIDA model. The AIDA model traces the customer's journey through Awareness, Interest, Desire and Action. It is one of the best-known marketing models, and for a good reason. Whether it is used consciously or subconsciously, when most marketers plan their marketing communications strategy, elements from the model are present. What does the AIDA funnel stand for? · Attention (Awareness) – The customer becomes aware of the

The game changer that is employee generated content (EGC)

Brands today are well aware of the power of social media and user generated content (UGC); it's a necessity when it comes to increasing awareness, bolstering sales, and building a community. Asking for and reposting UGC online is an effective way to showcase authentic social proof from end-users. But what if we told you there was another type of content, just waiting to be collected and used? Enter EGC: employee generated content! How EGC differs from UGCEGC is similar to UGC, however, EGC stems from employees and, sometimes, brands themselves (brand-generated content needs to feel

Flowboxer of the month – June 2021: Villages Club du Soleil

Are you as curious and excited as we are about the next winner of Flowboxer of the month competition? Well, as summertime is here, and all of us want to go on vacation, we thought that this month’s theme should be tourism.  We had so many outstanding nominations, but in the end, there could only be one winner… and the prize is going to…. Villages Club du Soleil. Founded in 1960 as a non-profit organization, the French family vacation firm Villages Club du Soleil have an innovative and praise-worthy approach to the tourism sector. They are fully committed to social responsibility in a

How to adapt your marketing strategy for millennials and Generation Z

For too long millennials and Gen Z have been grouped together by marketeers. But look closer at these two demographics and you’ll see that their unique generational experiences have a direct impact on how each views the world, engages with brands, and uses their consumer power. Effectively reaching each group requires an understanding of their nuances and adapted marketing strategies, in order to keep their distinctive qualities front of mind. Millennials are defined as those born between 1980 and 1995. “They represent the first generation to come of age in the new millennium,” says

How COVID-19 made ecommerce skyrocket

2020 was, by all accounts, an unusual year on many fronts. COVID-19 not only affected our physical health, but the lockdown also put the business world at risk. However, when one door closes another usually opens. This was certainly true in terms of ecommerce. With physical shop doors forced shut, a window of opportunity opened for merchants to bring their business online to a much broader audience. European Ecommerce Specialist Pieter Lauryssen  confirms that the digital transformation, which was already set in

Building brand loyalty in an online world

In an interconnected world, physical distance has become irrelevant in terms of market reach. If you want to keep or increase your customer base, companies cannot afford to treat their customers as anonymous users behind a screen. The true power lies in building brand loyalty. “Traditional marketing is not dead," says digital expert and author Clo Willaerts . Traditional forms of media still fulfill a significant function in terms of commerce. But digital marketing can no longer be considered as an afterthought; it should be an integral part of

How to prepare your website for Black Friday & Cyber Monday (BFCM)

Ah, Halloween, Thanksgiving, and Black Friday – the holy trinity of fall festivities, each with their own focus: dressing up, eating & giving thanks, and the e-commerce favorite: shopping. Black Friday used to be, first of all an American thing, but also the day to shop in-store, and Cyber Monday was the day to shop online, but that has obviously changed. During the past few years, online shopping has grown more than ever, and now with what COVID-19 has done to 2020, it’s grown even more. But hey, we’re not complaining! At least about the online shopping part. We will be

What Amazon launching in Sweden will mean for Swedish e-commerce

Amazon is finally, after years of ongoing rumors, launching in Sweden, but what consequences will it have for the Swedish ecommerce? Marcus Carloni, CEO at Flowbox, says customer experience will become even more important as the online giant enters the market. For years, there have been ongoing rumors about Amazon launching in Sweden. In 2017, the CEO of the comparison site Pricerunner predicted  that it would happen within the next twelve months. It didn’t happen back then, but on August 4th of this year, 2020, the

Flowscore: optimizing UGC flows with the help of AI

Flowbox is constantly working on new ways to improve UGC flows. The latest addition to our toolbox, that we’re very proud to introduce, is Flowscore. Until now, Flowbox flows have been sorted chronologically. This means that when you add a new image to a flow, the already existing images get pushed back – the more you add, the further back the old ones go. Flowscore is an advanced statistical algorithm that helps optimize flows, creating a unique and dynamic sorting based on what images perform best. Without Flowscore, images are sorted chronologically in a flow, which

How the Coronavirus (COVID-19) is affecting businesses & what to expect

After recent events, it’s no surprise that the Coronavirus (COVID-19) has taken a huge toll on society and is furthermore going to have an impact on the world economy. Here’s an overview of what’s going on and what to expect. (Online) shoppingPhysical stores are being strongly affected as most people are either quarantined, isolating themselves or generally avoiding public places. As foot traffic is down in malls and shopping areas, there’s high pressure on e-commerce. The increase in online sales bodes well for companies with delivery services, but because it’s so sudden, it is also

How to sell more on Instagram

So you want to sell on Instagram, huh? With two million advertisers and one billion monthly active users on Instagram, if you aren’t already using Instagram for sales, you’re missing out big time. If you want to start selling on Instagram, or if you’re already doing it but want to improve your game, here are some tips. Create an Instagram Business account Open an Instagram Business account, it’s easy and it will give you a lot of benefits if you’re planning on using Instagram to market your business. With Instagram Business, you’ll get insights into your social following and

7 steps to boost your social commerce strategy

The new year has already begin and as an ecommerce manager you want to reach new goals and increase revenue. Once you know where your customers are, communicating with them on a level that resonates with them is what can really create a hype around your brand. Here are some specific things to consider if you want to accelerate your social commerce strategy this year. 1. Choose the right social media platforms To be successful in social commerce, you need to do the basic work first before you begin. Analyze where your customers are and who they are. Do you have a customer persona?

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