Örjan Andersson, Swedish heavyweight in the fashion industry, launches reflective collection with If Insurance
As the hours of daylight decrease in Sweden, we see an unfortunate increase in traffic related injuries of pedestrians. Even though reflectors reduce the risk of pedestrians getting into an accident, only one out of four Swedes wear them. For the second year in a row, If Insurance launches a reflective collection to increase visibility of pedestrians in the dark. This time Örjan Andersson, jeans designer and founder of celebrated brand Cheap Monday, has taken on the task of developing a wearable collection that can save lives.Despite the prolonged darkness, Scandinavians are not using