Freetrailer enter partnership with the IKEA Flagship Store in Delft, Netherlands
Freetrailer launches its innovative rental service platform at IKEA's Flagship Store in Delft, Netherlands, starting in March 2025. The rollout of trailers, available not only to IKEA customers but to anyone in need of a trailer, is designed to enhance both the shopping experience and operational efficiency.
This initiative builds on a successful partnership that began in Denmark in 2004 and has since expanded to include Sweden, Norway, and Germany. IKEA Delft, recognised as one of Europe’s largest and busiest IKEA stores, underscores the significance of this expansion. Each trailer, serving as a mobile billboard, offers substantial marketing value by prominently featuring IKEA’s branding. As these trailers move throughout the area, they continuously advertise IKEA’s services and initiatives, enhancing brand visibility and customer engagement in a dynamic and cost-effective way.
Bastiaan de Vrijer, Customer Experience Manager at IKEA Delft, said, "Integrating Freetrailer’s self-service platform into our store supports IKEA’s sustainability goals by offering a flexible, sharing economy solution. This initiative is aimed at creating even easier and better transport solutions for our customers. The presence of IKEA branding on each trailer not only enhances our store's visibility but also serves as a dynamic marketing tool, reaching a wider audience."
Nicolai Frisch, Group CEO of Freetrailer, commented, "Our partnership with IKEA now includes over 700 trailers across 100 IKEA stores in Europe. The expansion to IKEA's Flagship Store in Delft, Netherlands, represents a significant step forward in our collaboration with IKEA. With IKEA Delft's Flagship Store, Freetrailer gains exposure to IKEA’s more than 800 franchise stores worldwide."
About IKEA Delft
IKEA Delft operates as a concept store, attracting thousands of visitors daily. In addition to testing new concepts, the IKEA Delft store also functions as a training center for IKEA employees worldwide.
For more information about Freetrailer Group A/S please contact:
Nicolai Frisch Erichsen, Group CEO
E-mail: nicolai.frisch@freetrailer.com
Phone: +45 26 81 81 28
Press material & media inquiries
Sara Lyngsøe
CMO, Freetrailer Group A/S
Email: sl@freetrailer.com
Phone: +45 61 10 15 57
Website: www.freetrailer.com
About Freetrailer
Freetrailer Group is Europe’s largest mobility platform for trailer rentals, with a mission to make it easy to book and borrow a trailer for free through a sharing economy IT platform. With a 100% self-service solution through the Freetrailer app and electronic locks, Freetrailer partners and their customers enjoy full flexibility.
In August 2024, Freetrailer launched its strategic plan, Mont Blanc 2027. Over the next three years, the company will focus on improving the Freetrailer app, expanding market share with both existing and new partners, and strengthening its ONE Team culture. The strategy marks an ambitious journey toward growth and innovation.
Today, Freetrailer Group has a scalable business concept based on an innovative IT platform with global potential. Freetrailer Group A/S was listed on Spotlight Stock Market in 2018.
Ticker code: FREETR
