Freetrailer Group A/S signs framework agreement with SGDS Gruppen in Sweden
Freetrailer Group A/S has just entered into a new strategic partnership with SGDS Gruppen in Sweden. With the framework agreement, Freetrailer becomes the preferred partner for several of SGDS Gruppen’s brands.
The sharing economy company Freetrailer Group A/S today announces that they have just signed a framework agreement with SGDS Gruppen in Sweden. Making Freetrailer the preferred partner for full-service branded trailer solutions for SGDS Gruppen.
Optimera, one of Sweden's leading chains of professional builders' merchants, will be the first to utilize the new framework agreement for their stores, marking the start of the implementation of the agreement.
"We have a clear ambition to increase awareness of our brand and our many stores across Sweden. In this process, the many trailers with our branding on them will be an important factor. At the same time, we are raising the service level for our professional customers, who will now find it easier to transport their purchases," says Daniel Bik, CEO of Optimera.
Johan Wijkander, Country Manager for Freetrailer in Sweden, sees the partnership as a strategically important step for Freetrailer.
"The framework agreement with SGDS Gruppen supports our growth strategy in Sweden, especially in the B2B segment, where we see great potential. With access to SGDS Gruppen’s network, we can now reach out more broadly to professionals such as carpenters, masons, and plumbers across the country. This partnership strengthens our position as a preferred partner in trailer hire and opens doors to expand our service to cover the whole of Sweden. We are keen to utilize this opportunity to strengthen our offering to professional customers," says Johan Wijkander.
B2B segment in growth
According to Nicolai Frisch, Group CEO of Freetrailer, the company has noticed an increasing interest from the B2B segment in recent years.
"The value of our full-service concept is rapidly spreading to the B2B segment. Many companies with professional customers have spotted a great potential in adding an extra layer to their marketing and increasing awareness of their business through the many trailers on the road with their branding," says Nicolai Frisch.
For more information about Freetrailer Group A/S please contact:
Nicolai Frisch Erichsen, Group CEO
E-mail: nicolai.frisch@freetrailer.com
Phone: +45 26 81 81 28
About Freetrailer Group A/S in brief
Freetrailer Group is a Danish technology company whose mission is to make it easy to book and rent a trailer for free via a sharing economy IT platform. With a 100% self-service solution via the Freetrailer App and the electronic lock, Freetrailer Partners and their customers are given full flexibility, and today more than five million people have used the Freetrailer service.
Freetrailer is working with a two-part growth plan, where strengthening the existing domestic markets is one leg and further internationalisation of the concept is the other.
Facts:
+125 partners
+1,100 pickup locations
+4,500 trailers
+1,050,000 rentals
Today, Freetrailer Group has a scalable business concept based on an innovative IT platform with global potential. Freetrailer Group A/S was listed on Spotlight Stock Market in 2018.
Ticker code: FREETR