New strategy will put Freetrailer Group A/S on the map in Europe, while management is also restructured
One of the original founders of Freetrailer A/S, Allan Sønderskov Darré, will lead the international rollout. Using already commenced operations in Hamburg as a springboard, Mr. Sønderskov Darré, helmsman and director of the new strategy entitled Freetrailer Future, will ensure an ongoing rollout of the Freetrailer concept to other potential markets in Europe.
“Since Freetrailer Group was listed on the stock market in 2018, our focus has been on further entrenchment of the market position in Scandinavia coupled with a parallel exploration of expansion opportunities in the rest of Europe. Now Freetrailer is ready to cross the border and gain traction in Germany and to launch an actual rollout of the concept in Europe,” says board chairman, Mikael Bartroff.
Mr. Sønderskov Darré has already successfully kick-started the new strategy south of the border. Freetrailer Group has entered into a key agreement with Nüwiel to supply transport solutions for the German market and IKEA has expressed an interest in Freetrailer’s concept including the new innovative E-trailer. Nüwiel produces E-trailers that can be drawn by a cyclist or pedestrian and the product aligns perfectly with Freetrailer’s technological booking platform.
This autumn, in conjunction with IKEA Gentofte, Freetrailer tested Nüwiel’s E-trailer and results were positive, such that it is now possible to offer a “sustainable last mile” solution in larger cities, a major focus area for many of Freetrailer’s partners.
“It’s going to be an incredibly exciting journey for us, and I look forward to it enormously”, says Allan Sønderskov Darré and adds: “not only to the introduction of Freetrailer Group beyond Scandinavia but also the further evolution of the sharing economy philosophy that Aksel Bloomgreen and I initiated 15 years ago. Among other things, we see great potential in the innovative mindset surrounding the E-trailer and we have a wealth of other ideas in the pipeline that will contribute to value creation for consumers and our partners.”
The new strategy also entails a management shakeup and as of today Philip Filipsen will assume the mantle of CEO for Freetrailer Group A/S. Philip has functioned as CFO for Freetrailer Group A/S since 2018 and been part of the Freetrailer journey since 2009.
“I am very pleased with the positive development Freetrailer Group is currently experiencing and the new strategic measures in Freetrailer Group serve to underline the innovative force which first created Freetrailer and which define Freetrailer’s culture. In recent years we have focused on streamlining our organisation in order to underpin Freetrailer’s existing business, its evolution and its journey southwards; now we are ready to bring these to fruition,” states Philip Filipsen.
MAR; This information is information that Freetrailer Group A/S is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted to publication, though the agency of the contact person set above, 29th November 2019.
For more information on Freetrailer Group A/S, please contact:
Mikael Bartroff, Board Chairman
Email: mb@freetrailer.com
Telephone: + 41 76 767 44 44
Allan Sønderskov Darré, Director and Board Member
Email: asd@freetrailer.com
Telephone: +45 42 90 90 98
Philip Filipsen, CEO
Email: pf@freetrailer.com
Telephone: +45 40 90 17 85
Freetrailer Group A/S in brief
Founded in 2004, Freetrailer is a Danish tech company that facilitates booking and borrowing freight trailers for free via a sharing economy IT platform. In collaboration with the company’s partners, including IKEA, Pelican and Bilka, transport solutions are made available for our partners’ customers across Scandinavia.
Using a 100% self-service solution via an app and electronic lock, we provide full flexibility for our partners and their customers. To date, more than 2.5 million people have availed of Freetrailer’s service.
Freetrailer works with a two-part growth plan in which reinforcing the existing home markets comprises one part while further internationalisation of the concept makes up the other.
Facts:
+40 partners
+250 pick-up locations
+1500 trailers
Freetrailer currently possesses a scalable business concept based on an IT platform with global potential. Freetrailer Group A/S was listed on Spotlight Stock Market in 2018.
Ticker code: FREETR