Coloreel awarded prestigious Encouragement for Action - Fashion Innovation Award

Coloreel and the ground-breaking instant thread coloring technology for creative and sustainable embroideries has been awarded the prestigious Encouragement for Action award in the category for Fashion Innovation. An award established by the Stockholm Fashion District

Stockholm - September 2, 2021 

Motivation from the Encouragement for Action jury:

The Fashion Innovation category is each year awarded to a company that has gazed a bit further into the future and with the help of innovation, has contributed to a more sustainable fashion industry.

The coloring of thread and fabrics often require very large resources of water which, together with residual waste and chemicals, are discharged into our lakes and seas.

This year’s winner has, with the help of new technology, created a process that color each single thread without water while in production. No water pollution and no residual waste. A technology that, in the near future, can be scaled and with the same principle be used for fabrics, knitts and more.

This year’s winner have, with their digital technology, created the possibility for a positive and sustainable change in the future fashion industry and has once again shown that Sweden is a country with a strong innovation force.

Torbjörn Bäck, CEO Coloreel Group comments:

“Coloreel being awarded with the prestigious Encouragement for Action Fashion Innovation Award is yet another proof that our ground-breaking technology for modern, creative and sustainable embroideries make an impact. Even the smallest decorations such as embroideries are important to consider in the fashion industry´s quest for a more sustainable future. We are humbled by the award and by the motivation of the jury. We like to thank everyone that has believed in Coloreel and all colleagues and partners that have been working hard for a long time."

For more information about Coloreel, follow the links below or please contact:

Torbjörn Bäck, CEO, torbjorn.back@coloreel.com, +46 761 109177
Henrik Linder, VP Marketing & Communication, 
henrik.linder@coloreel.com, +46 702 187101

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About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.

We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.

Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.  

The result, of course, is embroidery at full potential.

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Coloreel being awarded with the prestigious Encouragement for Action Fashion Innovation Award is yet another proof that our ground-breaking technology for modern, creative and sustainable embroideries make an impact. Even the smallest decorations such as embroideries are important to consider in the fashion industry´s quest for a more sustainable future. We are humbled by the award and by the motivation of the jury. We like to thank everyone that has believed in Coloreel and all colleagues and partners that have been working hard for a long time
Torbjörn Bäck, CEO Coloreel Group