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Contacts

  • Henrik Linder

    Vice President Marketing & Communication


    0702187101
  • Alicia Vara

    Marketing Manager


    072 325 20 66
    https://www.coloreel.com/
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    Quotes

    We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come
    Sven Öquist, VP Sales at Coloreel Group AB
    It was love at first sight for the people at Apsom when we spotted the Coloreel technology at an oversees exhibition and the entire team has since been completely focused on bringing the technology to the Indian market. In a traditional industry like textiles its very rare to see such a game-changing innovation. We are very excited to have the opportunity to distribute Coloreel in India being amongst the world’s biggest Apparel and Textile producing markets
    Anirudh Dadu, Business Development Manager at Apsom
    Our partnership with Hirsch provides Coloreel with the ultimate reach into the US embroidery market and this order of a six multi-head unit is another great step on our growth journey in US. The installation will enable our customer to meet the fast-rising demand for our more environmentally friendly and creative embroideries., I am looking forward to many more units sold through our partnership with Hirsch.
    Sven Öquist, VP Sales at Coloreel Group AB
    Bond Factory is a leader in textile decoration towards the European fashion and textile industry, and I am very happy they decide to invest in Coloreel. The installation enables Bond Factory to meet the fast-rising demand for our more environmentally friendly and creative embroideries. We also see this as a great start for our Italian distributor Technoprogress and we look forward to capture the large Italian market together with them.
    Sven Öquist, VP Sales at Coloreel Group AB
    We are really thrilled to have Coloreel as part our set-up of responsible innovative technologies in the Bond factory. It gives us the manufacturing capacity to provide a more responsible and creative service to our customers. We are proud to be pioneers on the Italian market, and it is a key step in our mission to provide cutting-edge sustainable and creative technologies and solutions to our customers. It’s a natural progress of Dyloan’s and Coloreel’s partnership and collaboration
    Loreto di Rienzo, technology spokesperson and co-owner of Dyloan and Bond factory
    I am so excited to announce that we and Hirsch now are taking this step to strengthen our partnership to meet the increasing demand for our products and technology on the US market. Hirsch is the world’s largest distributor of apparel decorating equipment with an outstanding reach and customer network.
    Torbjörn Bäck, CEO at Coloreel Group AB
    Coloreel brings levels of creativity, efficiency and sustainability that is not possible with traditional embroidery. Automating the process between automation solutions developed by Pulse Microsystems and Tajima embroidery machines creates unique opportunities for e-commerce companies to easily integrate Coloreel into their workflow to set themselves apart from their competition. All of us at Hirsch are very excited with our expanded relationship with Coloreel.
    Ed Levy, Director of Software Technologies and Marketing at Hirsch
    Our partnership with Hirsch provides Coloreel with the ultimate reach into the US embroidery market and with this order of six additional single-head units, Hirsch will be able to satisfy the quickly rising demand for our products. I am looking forward to many more units sold through our partnership with Hirsch.
    Sven Öquist, VP Sales at Coloreel Group AB
    These are fantastic results from the very successful Impressions Expo in Long Beach, US. We are looking forward to supplying more of our customers with Coloreel's unique technology for more sustainable and more creative embroideries.
    Adam McGrath, Hirsch Solution
    am so excited that MIB, a company with such experience and reputation in the Portuguese market, has selected our technology for more sustainable and creative embroideries. They see the potential that Coloreel brings to their business. It is a milestone for us at Coloreel, as it also means that several of MIB’s customers are increasing their installations of Coloreel units to meet the increase in demand for our decoration technology.
    Sven Öquist, VP Sales at Coloreel Group AB
    Coloreel being awarded with the prestigious Quality Innovation Award 2021 in the category for Circular economy and carbon neutrality innovations, is yet another proof that our ground-breaking technology for modern, creative and more sustainable embroideries make an impact. Being acknowledged for our ability to provide the textile industry with a more sustainable decoration technology that reduces the carbon footprint is especially rewarding. We are humbled by the award and by the motivation of the jury and we like to thank the jury, our customers, our partners and our employees for their believe and dedication in Coloreel.
    Torbjörn Bäck, CEO Coloreel Group
    Coloreel being awarded with the prestigious Encouragement for Action Fashion Innovation Award is yet another proof that our ground-breaking technology for modern, creative and sustainable embroideries make an impact. Even the smallest decorations such as embroideries are important to consider in the fashion industry´s quest for a more sustainable future. We are humbled by the award and by the motivation of the jury. We like to thank everyone that has believed in Coloreel and all colleagues and partners that have been working hard for a long time
    Torbjörn Bäck, CEO Coloreel Group
    D-house is all about technology and sustainability, we are always on search for new sustainable technologies such as Coloreel
    Loreto di Rienzo, Technology Ambassador Dyloan
    The D-house partnership is a great opportunity for Coloreel to demonstrate our technology and for the fashion world to learn how to enhance consumer experience and perception of their brands through a new level of modern, creative and sustainable embroideries. D-house location in the center of Milan, Italy, and their expertise in running design projects will provide a perfect hub for different customers to experience the Coloreel technology hands-on
    Torbjörn Bäck, CEO Coloreel Group
    We like to take the opportunity to thank Mattias for his great contribution during his four years as CEO
    Anders Persson, Board of Directors of Coloreel
    After a thorough search process, we are pleased that Torbjörn has agreed to join Coloreel. Torbjörn is a highly experienced and trusted senior leader with strong international experience. The Board and I are convinced that Torbjörn is the right person to lead Coloreel to the next level of our scale up and international expansion
    Anders Persson, Board of Directors of Coloreel
    I am very exited to join Coloreel. Our strong offering for high-quality digital dyeing of textile thread on-demand will fundamentally change the textile and embroidery industry. I look forward to work with the entire organization and our partners to execute on the strategy and to grow Coloreel. The fact that our products enables sustainable and stunning fashion and apparel details makes me proud and exited about the journey ahead.
    Torbjörn Bäck, CEO of Coloreel
    We are honoured to be nominated to the Encouragement for action 2021, Fashion innovation award by the Stockholm Fashion District. This confirms that our technology for digital coloring of thread on demand, that creates sustainable and creative fashion details, is a true innovation that supports the textile and fashion industries efforts to reduce the environmental impact.
    Mattias Nordin, CEO, Coloreel
    “Tryckhuset is a leader in textile decoration on the Swedish market, I am very happy that they have chosen to invest in Coloreel. It shows that they believe in us and in our technology for environmentally friendly and creative embroideries and it confirms that Coloreel is a good investment ”.
    Sven Öquist, VP Sales at Coloreel Group AB
    “Coloreel's technology contributes to our efficiency and supports our continued expansion. In the past, we have sometimes had large scrap in our thread stock. Now we only need one thread spool that colors digitally during production, which creates contrasts, gradients, shadows and a depth that has not been possible before with traditional embroidery technology. The result looks like a digital print, but it is embroidery and we do not have to compromise on the choice of color. If we receive an express delivery, we do not need to send a truck to pick up thread in the right color, we already have everything in place”.
    Anders Andreasson, CEO & Chairman of Tryckhuset AB
    " We are now seeing how the markets are starting to reopen after a period that has been marked by the effects of the pandemic. We operate in the textile and fashion industry and notice clear signs from our customers that production is picking up to a more normal pace again, not least when leading fashion fairs plan to be carried out according to plan during the late summer. This means that we are now scaling up to reach the global market with our innovative product. We have already come a long way, but the time is now right to increase our efforts as our goal is to reach a billion SEK in turnover within five years. Sven Öquist is perfect for the role of Vice President Sales with his previous experience of driving up sales volumes and developing sales organizations both in Sweden and internationally"."
    Mattias Nordin, CEO Coloreel
    "Getting the opportunity to enter such a news-thirsty market is very exciting. Coloreel's product will fundamentally change the industry. My job now will be to build on, strengthen and develop the sales organization with the goal of scaling up the company. The product has a unique patent foundation that gives me the opportunity to do this in the right way. To be able to participate and work with such an innovation, which has an enormous 'tech height' and development potential, is extremely motivating for me. The fact that it also provides significant sustainability benefits makes me extra proud to take on my new role."
    Sven Öquist, new in the position as VP Sales Coloreel
    Estamos encantados de explorar las oportunidades de Coloreel en el mercado de EE.UU.
    Kris Janowski, Presidente de Hirsch Solutions
    Este es un paso importante hacia un mercado importante en el que la unidad Coloreel puede utilizarse al máximo. El mercado americano está hecho para Coloreel ya que tiene el mercado de personalización más grande del mundo
    Magnus Hellström, vicepresidente de ventas y marketing de Coloreel
    Acérquese a ver su futura unidad Coloreel
    Magnus Hellström, vicepresidente de ventas y marketing de Coloreel
    Siamo entusiasti di scoprire le opportunità di inserimento nel mercato statunitense
    Kris Janowski, il Presidente di Hirsch Solutions
    Questo è un passo importante verso un mercato altrettanto importante, in cui l’unità Coloreel potrà essere usata in massima misura. Il mercato americano, per la sua tendenza alla personalizzazione, è naturalmente fatto per Coloreel
    Magnus Hellström, Vice Presidente alle vendite e al marketing di Coloreel
    Vieni a conoscere la tua futura unità Coloreel
    Magnus Hellström, Vice Presidente alle vendite e al marketing di Coloreel
    Es un avance sorprendente e innovador que el negocio del bordado estaba esperando. Para nosotros, la unidad Coloreel es un producto exclusivo que se suma a nuestra gama de marcas de máquinas. Ofrece grandes oportunidades y soluciones en el mundo moderno, como por ejemplo las tiendas online que ahora pueden bordar diseños con colores ilimitados e incluso degradados a todo color
    Anton Pals de Pals Print & Screen, distribuidor de Coloreel para los Países Bajos y Bélgica (parte de habla holandesa)
    Ahora cubrimos toda Europa Occidental con nuestra red de distribución y, a través de este acuerdo, tenemos otro socio motivado y entusiasta que quiere trabajar con nuestra revolucionaria unidad Coloreel
    Magnus Hellström, vicepresidente de ventas y marketing de Coloreel
    È un risvolto sorprendente e innovativo che l’industria del ricamo stava attendendo con ansia. Per noi, l’unità Coloreel è un prodotto unico, una preziosa aggiunta alla nostra serie di marchi di macchinari. Essa offre delle grandi opportunità e soluzioni nel mondo moderno, per esempio attraverso i negozi online, i quali ora possono produrre disegni di ricamo dai colori illimitati e persino con tutte le sfumature di colori
    Anton Pals della Pals Print & Screen, distributore Coloreel per i Paesi Bassi e il Belgio (regione di lingua neerlandese)
    Ora copriamo l’intera Europa occidentale con la nostra rete di distribuzione e, con questo accordo, abbiamo un nuovo partner motivato ed entusiasta, che vuole lavorare con la nostra unità rivoluzionaria Coloreel
    Magnus Hellström, Vicepresidente alle Vendite e al Marketing di Coloreel
    Torniamo a Texprocess perché è una delle fiere più importanti per l’industria tessile, dotata di un impatto mondiale. La fiera attrae moltissimi visitatori che stanno cercando tecnologie e prodotti all’avanguardia. Chiunque visiterà il nostro stand comprenderà perché Coloreel è il futuro del ricamo
    Magnus Hellström, Vicepresidente alle Vendite e al Marketing presso Coloreel
    Coloreel ha ricevuto il premio per l’Innovazione di Texprocess del 2017 per la sua tecnologia di colorazione istantanea del filo. Di conseguenza, siamo grati che l’azienda abbia deciso di presentare in modo così approfondito le sue innovazioni a Texprocess. Questo dimostra che Coloreel ha identificato un mercato potenziale ed è riuscito a sviluppare un prodotto commerciabile e di successo
    Michael Jänecke, Direttore di gestione del marchio, tessuti tecnici e lavorazione dei tessili, Fiera e mostra di Francoforte GmbH
    Volvemos a Texprocess porque es una de las ferias más importantes para la industria textil con gran impacto internacional. La feria atrae a muchos visitantes que buscan tecnologías y productos de vanguardia. Todos los que visiten nuestro stand entenderán por qué Coloreel es el futuro del bordado
    Magnus Hellström, vicepresidente de ventas y marketing de Coloreel
    Coloreel recibió el Premio a la Innovación Texprocess 2017 por su tecnología de coloración instantánea de hilos. En consecuencia, estamos encantados de que la empresa esté haciendo una presentación tan extensa de sus innovaciones en Texprocess. Esto demuestra que Coloreel ha identificado un potencial de mercado y ha logrado desarrollar un producto exitoso y comercializable
    Michael Jänecke, Director de Gestión de Marca, Textiles Técnicos y Procesamiento Textil, Feria de Frankfurt GmbH
    El ganador del premio de este año muestra un gran espíritu innovador y que la industria textil sueca está a la vanguardia. COLOREEL, como se llama la innovación, revoluciona las posibilidades tecnológicas del bordado industrial. La innovación acorta los tiempos de producción y permite bordar en los colores precisos deseados. Además, por primera vez, ahora es posible producir gradientes en el bordado
    Minoo Akhtarzand, Presidente de la fundación SKAPA. Es la gobernadora del condado de Västmanlands y está profundamente comprometida con la innovación
    Es inspirador que ahora podamos decir que somos campeones suecos de la innovación después de tantos años de duro trabajo. Es una prueba contundente de que todo el equipo de Coloreel ha logrado algo más allá de lo común. Ahora estamos en medio de una fuerte expansión y estamos totalmente enfocados en traer al mercado nuestro primer producto de coloración de hilos
    Joakim Staberg, Innovador y Fundador de Coloreel
    Il vincitore di quest’anno ha dimostrato un grande spirito di innovazione e che l’industria tessile svedese è al primo posto. COLOREEL, così si chiama l’innovazione, rivoluziona le possibilità tecnologiche del ricamo industriale. L’innovazione riduce i tempi di produzione e permette di ricamare con i colori che si preferiscono. Inoltre, per la prima volta sarà possibile produrre delle sfumature nei ricami
    Minoo Akhtarzand, Presidente della fondazione SKAPA. Minoo è governatrice della contea di Västmanland ed è profondamente impegnata nell’innovazione
    È stimolante pensare di poterci chiamare campioni svedesi dell’innovazione dopo così tanti anni di duro lavoro. Questa è la prova che tutto il team di Coloreel ha realizzato qualcosa che va oltre l’ordinario. Siamo al centro di una forte espansione e siamo completamente impegnati nel portare il nostro primo prodotto di colorazione del filo nei mercati
    Joakim Staberg, Innovatore e Fondatore di Coloreel
    FINALMENTE, dopo molti anni e tanto duro lavoro, abbiamo lanciato il nostro primo prodotto! La risposta del mercato è eccezionale ed è emozionante pensare che molti sono venuti a Parigi da tutto il mondo, solo per incontrarci
    Joakim Staberg, Fondatore e Innovatore di Coloreel
    Sono orgoglioso e felice perché sono rimasti tutti colpiti, sia quelli con cui eravamo già in contatto, che quelli che abbiamo conosciuto per la prima volta. La nostra unità Coloreel dispone di tutte le caratteristiche desiderate e questo è grandioso
    Magnus Hellström, Vice Presidente alle vendite e al marketing di Coloreel
    Il pacchetto comprende un impianto che colora il filo istantaneamente e in modo sostenibile, oltre che uno strumento di colorazione per creare dei disegni di ricamo fantastici. Oramai è chiaro: rivoluzioneremo veramente l’intero settore del ricamo
    Mattias Nordin, Direttore generale di Coloreel
    FINALMENTE, después de muchos años y de mucho trabajo duro, ¡hemos lanzado nuestro primer producto! La respuesta del mercado es excepcional y es muy inspirador que la gente haya venido a París desde todas partes del mundo para encontrarnos
    Joakim Staberg, en éxtasis, Fundador e Innovador en Coloreel
    Me siento orgulloso y feliz, todos los visitantes estaban impresionados, tanto los que habíamos contactado antes como los nuevos que nos conocieron por primera vez. Tenemos todas las características que la gente solicita en la unidad Coloreel y eso se siente genial
    Magnus Hellström, VP de Ventas y Marketing en Coloreel
    Tenemos el paquete completo, una unidad que colorea el hilo instantáneamente de una manera más sostenible y una herramienta de coloración para crear diseños de bordado sorprendentes. Es claro que ahora vamos a revolucionar toda la industria del bordado
    Mattias Nordin, CEO de Coloreel
    Coloreel apre un mondo nuovo nel settore tessile con la stampa digitale sul filo. Con milioni di colori la fantasia italiana nei settori del ricamo e del cucito si può esaltare con creazioni rivoluzionarie e inedite
    Alessandro Cataletto, CEO presso Alkotex 1954, distributore della Italie e Svizzera (lingua italiana)
    Coloreel è l’innovazione più emozionante del mondo del ricamo degli ultimi 20 anni! Questa tecnologia rivoluzionerà per sempre il lavoro dei ricamatori
    Tony Dorsey, CEO presso AJS Embroidery, distributore della Coloreel per il mercato nel Regno Unito e in Irlanda
    È una delle soluzioni rivoluzionarie che metterà un punto tra il passato e il futuro. Fino a 10 anni fa ci chiedevamo come fosse possibile tenersi in contatto senza telefoni od orientarsi senza GPS. Molto presto ci chiederemo come siamo stati in grado di ricamare per così tanti anni senza impiegare la tecnologia Coloreel
    Francisco Fandos, CEO presso Grupo FB Maguinaria S.A., distributore Coloreel per la Spagna e il Portogallo
    Con i loro molteplici anni di esperienza ed expertise nel mercato del ricamo, sono certo che i distributori saranno in grado di rivendere il nostro prodotto rivoluzionario
    Magnus Hellström, Vice Presidente alle Vendite e al Marketing di Coloreel
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