Coloreel opens new market, India
Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announces the sale of five (5) single-head machines to new distribution partner in India, Apsom Infotex Limited (“Apsom”).
The deal is the first step for Coloreel entering the industrial embroidery market in India, one of the world’s largest markets for textile production and embellishment. Apsom is the market leader in the Digital Inkjet Print Market in India for textile and industrial applications with more than 25 years of experience from operating in India.
Sven Öquist, VP Sales at Coloreel Group AB comments:
“We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”
Anirudh Dadu, Business Development Manager at Apsom, comments:
" It was love at first sight for the people at Apsom when we spotted the Coloreel technology at an oversees exhibition and the entire team has since been completely focused on bringing the technology to the Indian market. In a traditional industry like textiles its very rare to see such a game-changing innovation. We are very excited to have the opportunity to distribute Coloreel in India being amongst the world’s biggest Apparel and Textile producing markets."
For more information about Coloreel, follow the links below or please contact:
Sven Öquist, VP Sales Coloreel, sven.oquist@coloreel.com, +46 708 284 969
Henrik Linder, VP Marketing & Communication, henrik.linder@coloreel.com, +46 702 187 101
www.coloreel.com, LinkedIn, Instagram, Facebook, Youtube
About Coloreel
Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, unlocking a world of potential.
We use our technology to both preserve the craftsmanship of embroidery and take embroidery to the next level. The unique solution makes previously complicated designs accessible, including gradients, textures and other stunning effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery. In short, Coloreel empowers creativity and enhances quality and efficiency, making the ordinary extraordinary. In the future, the technology can also be used for sewing, knitting, weaving and more.
Coloreel is also part of the movement to reduce waste and move the textile industry towards more sustainable production. By coloring the thread directly, there is no wastewater, hence no water pollution. And, using a single reel of thread and needle also means minimized thread waste and minimized microfiber pollution.
The result, of course, is embroidery at full potential.
About Apsom Infotex Limited
Apsom is the market leader in the Digital Inkjet Print Market in India for textile and industrial applications with more than 25 years of experience from operating in India. Together with its group companies Apsom employs over 450+ people operating out of approx. 14 locations in India and neighboring countries like Nepal, Bangladesh, Sri Lanka amongst others.
Since inception, Apsom has been powered by technology-driven senior professionals and as a value added distributor of leading global brands Apsom has gained a strong customer base of +10000 customers in India. Apsom has technically competent sales staff, who are trained on the portfolio of products offered by Apsom and is complemented by a skilled team of technical staff. A key differentiator for Apsom is the team’s strong emphasis on its customer first philosophy, quality and constant emphasis on innovation. The passion that Apsom shows for innovation, combined with its comprehensive portfolio of products and technology makes them the ideal choice for customers across India and neighboring countries.
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