Hufvudstaden welcomes Synsam to Femman

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In May, Synsam will open a new store on the upper floor of Femman – one of the most central retail locations in Gothenburg in the Nordstan shopping centre. With 140 square metres of retail space, Synsam customers have full access to a highly qualified team of opticians and eyewear specialists, offering a complete and inclusive approach to eye health. There will also be a wide selection of frames and sunglasses from the major fashion houses.

“We are extremely pleased to be able to welcome Synsam to Femman. Their concept is an excellent complement to the existing range, and it further reinforces Femman as a shopping destination and central meeting point in Nordstan,” said Emanuel Westin, Head of Business Development Retail, Hufvudstaden.

Femman has undergone extensive renovation and offers a completely new interior, spacious retail and customer areas, and an exciting blend of stores and eating establishments. The wide variety of concepts within fashion, beauty and food include H&M, aim’n, FeetFirst, Kicks and Sushi Yama. Other concepts include the recently opened Jeansbolaget, Intimissimi, and Holland & Barrett. 

For further information, please contact:

Louise Kihlberg, Head of Marketing and Communications, Hufvudstaden.
Tel. 08-762 90 86 Email:                                                

Sanna Dahl, Project Leader, Marketing & PR, Hufvudstaden.
Tel. 031-710 21 33 Email: