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  • Simon Petrén

    vice vd Bayn Europe AB


    Nytorgsgatan 17A 116 22 Stockholm Sweden
    +46709999455
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    Bayn enters cooperation with ZDS

    ZDS, Zentralfachschule der Deutschen Süßwarenwirtschaft, the world-renowned centre for education in confectionery and food technology signs a cooperative membership where Bayn will contribute with seminars, material and knowledge of current trends in sugar reduction.ZDS was founded in 1951 and is a world-renowned centre which educates technical experts within confectionery and food technology. The member service consists of 260 members from the worldwide confectionery and food industry. As a member there are several advantages, such as technical equipment, support of industrial product

    Bayn collaborates with Bioscience Food Solutions (BFS)  showcasing the Sugarreduced® concept at the world’s leading food ingredients fair

    Bayn and BFS are collaborating on sugar reduction at the world’s leading food ingredients fair, Food Ingredients Europe (FiE), held in Frankfurt 28-30 November. Bayn will be on site together with BFS presenting the Sugarreduced®  concept showcasing sugar reduced products in the segments ice cream, chocolate, confectionary, beverage and pastry. Bayn’s solutions for complete or partial sugar replacement are used in many food creations and beverages.   At the FiE we are located at hall 11, booth 11.0A101. The fair FiE is held biennially and has over the years drawn over 500,000 visitors

    BAYN STARTS SUGAR REDUCTION TREND IN THE PREMIUM MARKET

    A new generation of sales competence has become an icebreaker ferrying Bayn to the position of Master Blender for the sugar reduction market in Stockholm.Bayn Europe is an independent Swedish developer of healthy sugar reduction. Bayn has developed sugar substitute solutions for ice cream, beverages, confectionery, and bakery products that optimize taste, texture and cost-in-use. The companies’ core competences are in sensory profiling and blend formulation for sugar substitutes. The effective, easy to use, high functioning blends have been extremely well-received from food producers in a

    Bayn Europe has received its first order from their new Greek distributor

    Paxman, a production and distribution company placed an order worth 11500 EUR to meet their current customer demand for Bayn Europe’s ingredient solutions for sugar reduction.In February 2017, Bayn Europe and Paxman signed a letter of Intent confirming their common goal of an increased presence and strengthened Bayn trademark in Greece. Paxman are specialists in solutions and ingredients for the beverage industry. This ingredient solutions order is scheduled for immediate delivery. It will be used in beverage applications with a target product launch during Q2 2017. “We are pleased

    Bayn signed a Letter of Intent with Toikako Kaubandus OÜ, after discussions about market entry strategies in Estonia.

    The Letter of Intent (LoI) includes distribution of the Bayn sugar-reduction solution product line EUREBA and the sugar-reduction ingredients line Navia. It is effective from March 2017 for an initial period up to April 30 2017.“Estonian partner Toikako Kaubandus OÜ is a distribution company with 25 years of experience on the Estonian market. Toikako Kaubandus OÜ is currently one of the leading Estonian companies supplying the food industry with raw material. Over the years, they have developed good co-operation with many Estonian bakery, confectionary, beverage and dairy industry companies

    Bayn undersigns two Letter of Intent and expands its distribution partnership in Switzerland and Greece

    Bayn Europe signed a Letter of intent (LoI) with a Swiss and a Greek company, Prochem AG and Paxman respectively, after long discussions and negotiations about market entry strategies in the respective countries.Both LoI include distribution of Bayn solution product EUREBA and are effective from January 2017 for an initial period of up to 6 months. “Swiss partner prochem AG is a distribution company with over 50 years of experience on the Swiss market. prochem distributes high-quality specialty chemicals and raw materials. The focus lies on individually customized solutions for the

    Bayn Europe becomes a one-stop-shop for healthy sugar reduction

    Bayn Europe, a global leader in healthy sugar reduction, expands its ingredient portfolio line Navia®  to be a one-stop-shop to food and beverage producers.More food and beverage producers look for ways to reduce sugar with ingredients from natural sources whiles maintaining taste and texture of their products. Bayn Europe has therefore expanded its ingredient product line Navia™ to serve food producers with a systematic platform for sugar reduction. “Sugar is a multi functional ingredient and plays a key role in the taste, texture and stability of the processed food we consume today.

    Bayn opens for a new business model with Barentz to replace the previous exclusivity Stevia distribution contract

    Bayn Europe and Barentz have mutually agreed upon the termination of their exclusive stevia distribution contract in Europe effective from Sep 2016, a new cooperation model is under discussion. The decision comes after mutual evaluation of market potential and business strategies, and it opens up for Bayn Europe to work also with other solution driven partners to reach more food and beverage companies for healthy sugar reduction in Europe.The exclusivity contract for Stevia solution between Bayn Europe and Barentz has been in effect since March 2012, and was signed after a one-year

    The future of Stevia in the EU discussed at The 9th EUSTAS Stevia Symposium

    Last week, on September 15-16, The 9th EUSTAS Stevia Symposium ”Stevia Science: from field to fork” was held at the department of Food and Bioscience at SP Technical Research Institute of Sweden, Gothenburg. The purpose of the two day meeting has been to bring together basic and translational scientists, researchers and industry professionals to stimulate creative interaction and discussions around Stevia. Bayn has hosted EUSTAS, the scientific, non-profit association focusing on stevia, with the goal to connect stevia science to the industry.”During the symposium we have heard lectures by

    BAYN Strengthens Commercial Focus in Organizational Change

    Bayn Europe AB, an upcoming player in the natural sweetening field, announces a shift in the organization from a focus on research to a focus on product commercialization. The new market driven structure will bring the company closer to their clients and significantly reduce the time frame from product idea to market launch.“Bayn has established itself in the market as a research based company, which we are, but our EUREBA® products have now reached the maturity that allows for a stronger focus on commercialization and sales,” said Lucy Dahlgren, MD. As a vital part of the shift to

    Bayn sweetens patented table-top formulation with EUREBA®

    Stockholm, July 21, 2015  - Replacing synthetic sweeteners with Stevia based sweeteners in table-top applications is not new. However, the Bulgarian company D-A Ltd has managed to set themselves apart from the mainstream with the use of innovative ingredient combinations. Using dietary fibre sourced from chicory root, in combination with Stevia based sweeteners EUREBA® provided by Bayn, D-A Ltd has developed a patented table-top tablet that has the additional benefit of being prebiotic."We value D-A efforts in exploring the table-top sweetner market with EUREBA® Stevia as natural

    Swedish Government supports environmentally driven Stevia research project in the Baltic region

    Bayn Europe and Barentz launch a Stevia research project aimed at developing the use of Stevia dietary fiber blends as substitute for chemical sweeteners in the Baltic region. The project is supported by the Swedish Government due to its positive effects on the environment and public health in a prioritized region.Blends with Stevia, a non-chemical sweetener, and insoluble dietary fibers, will be used in three high sugar demonstration products – jam, ketchup and chocolate powder – instead of the chemical sweeteners normally used to make calorie-reduced products. The dietary fibers are

    Bayn and Barentz Agree on European Partnership for EUREBA Stevia

    Stockholm, January 22, 2013 – Bayn Europe and the Barentz Group have signed an agreement for a long-term cooperation regarding the supply and distribution of EUREBA – a line of high quality Stevia extract blends supplied by Bayn – after 20 months of fruitful cooperation. The agreement gives Bayn access to the elaborate European Barentz’ customer base- and distribution channel. The demand for Stevia is growing and this cooperation secures Barentz’ supply of Stevia throughout the European market.“Barentz is a very good partner for Bayn because of its food ingredients expertise combined with

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