Swedish Government supports environmentally driven Stevia research project in the Baltic region
Bayn Europe and Barentz launch a Stevia research project aimed at developing the use of Stevia dietary fiber blends as substitute for chemical sweeteners in the Baltic region. The project is supported by the Swedish Government due to its positive effects on the environment and public health in a prioritized region.
Blends with Stevia, a non-chemical sweetener, and insoluble dietary fibers, will be used in three high sugar demonstration products – jam, ketchup and chocolate powder – instead of the chemical sweeteners normally used to make calorie-reduced products. The dietary fibers are derived from a natural source in the form of recycled residue from manufacturers of apple juice and oat based products.
The project will demonstrate an example of the positive effects stevia and dietary fiber have on public health issues regarding diabetes and obesity, with up to 90 % reduction of calorie levels and remarkable improvement of digestion. Chemical sweeteners are not biodegradable and harmful for both the body and the environment.
Using natural recycled dietary fibers also has a positive effect on the production costs, which can be an issue in stevia applications. Fibers add both bulk and texture and the costs of adding other bulking agents are reduced.
The Swedish Agency for Economic and Regional Growth supports the Stevia research project, in line with the Swedish Government’s focus on environmental and public health improvement in the Baltic region.
The project will run until December 2014 in three phases. Phase 1 includes research, production and distribution of the three demonstration products in the target region. Phase 2 will focus on collecting feedback from the end consumer. During phase 3 the project results will be processed and the products further developed and distributed wider in the region.
For more information, please contact:
Lucy Dahlgren, MD Bayn Europe AB, ph. +46 (0)8 613 28 88, e-mail ld@bayn.se
Erika Drake, Managing director, Barentz Baltic States/ Rīkotājdirektore, Baltijas Valstis,
ph.+ 371 67 32 48 77, e-mail erika.drake@barentz.com
About Bayn Europe AB
Bayn Europe AB is a Stockholm based innovative company specialized in natural and healthier sweetening systems based on Stevia. Bayn’s products are sold on the European market under the brand name EUREBA®. Bayn works intensively with natural bulk ingredients in their Stevia applications to optimize the taste, texture and cost-in-use for the benefit of human health and environment. Bayn focuses on scientific research and works according to stringent ethical and quality programs. For more information see www.bayn.se
About Barentz
The Barentz group (est. 1953) is an international leader in sales, marketing and distribution of high-quality, innovative & standard ingredients and materials. Operating in the food & nutrition, pharmaceutical, personal care, animal nutrition and chemical industries through its sales divisions and specialised, dedicated companies, Barentz currently has 600 employees and serves some 15.000 customers in over 50 countries worldwide. The company is still privately owned and has its head office close to Amsterdam in The Netherlands. In 2012 the Barentz group generated a turnover of 850 million Euros. For more information, please see www.barentz.com.
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