Hyundai Motor Company, South Korea’s largest automaker, held a groundbreaking ceremony on Feb. 25 for its seventh overseas plant, in Piracicaba, Sao Paulo state, to actively respond to soaring demand in one of the world’s fastest growing markets.
On stage, from left to right: Brazil Congressman Antonio Thame, Sao Paulo Vice Governor Guilherme Afif, Piracicaba Mayor Barjas Negri, Sao Paulo Governor Geraldo Alckmin, Hyundai Motor Vice Chairman Jong-Woon Shin, Sao Paulo’s former Governor Alberto Goldman, S.S. Park, South Korean Consul General to Brazil, and Y.S. Lee, representative of Hyundai's suppliers.