We see ourselves as part of the product owners' brands, a so-called Brand Partner. IBP stands for quality in everything from distribution to marketing, sales and after-sales service.

We have both dreamed of building our own company, something we can be proud of. And where others think traditionally, we see new opportunities.

Today, IBP Scandinavia is the largest distributor of baby tech products in Scandinavia. We have now passed the start-up phase and are taking the next step in scaling up, and we see good opportunities to reach SEK 100 million within two years.