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An Interview with Mares Shamzhy, CEO of LalaStars

We recently had the privilege of speaking with Mares Shamzhy, CEO and Partner at LalaStars . In our conversation, Mares provided valuable insights into how LalaStars leverages innovation to enhance player engagement, foster loyalty, and drive efficiency.Focusing on developments over the past few months, he highlighted four key features that have delivered measurable benefits to players, operators, and affiliate partners. Here’s what we learned: 1. Time-Sensitive Welcome Bonus: Solving the Hesitation Problem The Challenge:

Spinomenal Debuts Night Wolf Hold & Hit

Leading iGaming content provider Spinomenal has unleashed Night Wolf Hold & Hit offering players a twilight adventure amongst the shadows. The game is the latest to join the fiercely entertaining Wolf Pack series.A brooding soundtrack brings the action to life as players seek to track down Wild symbols on the 5x3 frame. Three Scatter Free Spins symbols will launch the Free Spins game. During the base game, Scatter Free Spins symbols can only be found on reels 1, 3, and 5. Three Scattered symbols will gift players three Free Spins and multiply the total bet by three.  Once free spins are

GR8 Tech Teams Up with Ready to Fight by Usyk

Ready to Fight  by Oleksandr Usyk and GR8 Tech  have joined forces in a technological partnership that bridges the worlds of sports and innovation. As Ready To Fight’s exclusive Partner in Tech, GR8 Tech combines its UNrivaled expertise in iGaming with RTF’s experience as the UNdisputed champion’s team to deliver solutions that push boundaries and achieve extraordinary results.“The iGaming industry is a highly fluid environment, very similar to boxing as a competitive sport: The winners in it are strategic thinkers, relentless in preparation and

iGB Affiliate: Boomerang Partners Announced The Location For The Golden Boomerang Awards 2025 Final - The Iconic San Siro Stadium in Milan

Boomerang Partners  officially launched the second season of the global annual traffic tournament at iGB Affiliate 2025 in Barcelona.Boomerang Partners named the location for the Golden Boomerang Awards on the first day of iGB Affiliate 2025. The final will take place in Milan, Italy. The 30 best global annual traffic tournament participants will be invited to San Siro, AC Milan’s home stadium. As the Official Regional Betting Partner of AC Milan in Europe, Boomerang presents this opportunity to the

GAMOMAT Wins Game Studio of the Year at the International Gaming Awards 2025

GAMOMAT, one of the leading independent German software developers for slot games, has won Game Studio of the Year at the International Gaming Awards 2025. The glamorous event was hosted on Sunday 19th January at Barcelona’s Intercontinental Hotel.The Game Studio of the Year award recognises exceptional innovation, creativity, and commitment to delivering a diverse portfolio of standout games. A core element that the judges looked for was the demonstration of using the latest technologies, tools and trends to produce titles that connect with customers around the world. Book of Elements,

F1 Icon Kicks Off SOFTSWISS New YouTube Series

SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, launches SOFTSWISS Excellence Talks . The YouTube series connects professionals with inspiring leaders from diverse industries, fostering cross-disciplinary collaboration to spark fresh ideas and new perspectives.SOFTSWISS Excellence Talks will feature renowned experts from various fields, offering practical advice and motivational insights for professionals across industries. New episodes will be regularly announced on SOFTSWISS’ social media platforms and YouTube

Boomerang Named Unique Gaming Company of the Year at International Gaming Awards

Boomerang Partners was honoured by the International Gaming Awards in the Unique Gaming Company of the Year nomination. The award ceremony occurred in Barcelona on the eve of the conferences iGB Affiliate and ICE, where Boomerang participates with booth F20.For Boomerang Partners , the Unique Gaming Company of the Year nomination highly assesses the company’s successes in 2024. It has rightfully broken into the number of leaders in the affiliate marketing space. In 2024, its betting segment surged 5x, and gambling - 2x. Last year, Boomerang became the

Spinomenal Enhances Folktales Series with Story of Cinderella Launch

Leading iGaming content provider Spinomenal has unveiled its latest game to join the much-loved Folktales series, Story of Cinderella.The game is presented within a 5x4 frame that is brought to life with a soft, enchanting soundtrack. The reels are positioned between two golden pillars and luxurious architecture, evoking a regal environment. A glistening silver slipper, sparkling tiara, antique grandfather clock and a magical wand form the influential symbols in the main game. Free Spins can be accessed only when players find three or more Scattered Free Spins symbols and initially will

Salsa Technology's FORMULA-BET: Take the Pole Position in Brazil's Regulated Market

Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil's regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI

SOFTSWISS Shares 84 Must-Promo Sporting Events 2025

SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the Sports Betting Events Calendar for 2025 . This year, the free-to-download file contains 84 major sporting events, aiming to boost operators’ promotional strategies.The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached EUR 45.43 billion, reflecting a 6%

MetaBet inks Gentoo Media Partnership to Enhance Flagship Sites

MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo's flagship websites, World Sports Network (WSN) and Time2play.MetaBet's proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet's products will empower Gentoo to focus on what they do best.   WSN and

How to Prepare for 2025: Slotegrator’s Tips for Operators

Slotegrator is a B2B gambling solutions provider with over 12 years on the market. They discussed opportunities and challenges of 2025 and collected tips for operators.Every year is different in such a rapidly developing industry. Gambling is sensitive to the newest technologies, latest trends, and volatile regulatory environment. It is also drastically affected by the changes in the audience preferences and demography. Such continuous development is beautiful but it’s also difficult to keep up with. The first thing that Slotegrator recommends is to keep updated about all regulatory

Gameplay Interactive Unveils Poker Mahjong: A Thrilling Fusion of Poker and Mahjong

Gameplay Interactive, a rising name in the iGaming industry, announces the launch of its latest creation, Poker Mahjong. Combining the strategic depth of poker with the timeless allure of mahjong, this unique game is set to captivate players worldwide.A Revolutionary Gameplay Experience Poker Mahjong blends two classic games, offering a balanced challenge of strategy and luck. Players will navigate through rounds featuring poker-inspired betting mechanics while assembling winning mahjong hands, offering an exhilarating twist on traditional gameplay. “Our goal with Poker Mahjong was to

Strong Affiliates' First Stop in 2025: iGB Affiliate Barcelona

Strong Affiliates is ready to hit the ground running at iGB Affiliate 2025 in Barcelona. Booth E18 will be the meeting point if you want to turn opportunities into results.The lineup for 2025 speaks for itself: bold brands, unparalleled performance, and partnerships that grow stronger with every milestone. This isn’t business as usual. It’s a commitment to redefining what success looks like, together. Energy Meets Opportunity “Ah, Barcelona. A city bursting with energy, passion, and, let’s be honest, better weather than most of us are used to,” said Addison Roy, Affiliate Manager. “We

Kwiff Rolls Out Free Prize Wheel to Boost Player Engagement

Kwiff, the super-charged sports betting service, has launched its latest player enhancement — a free prize wheel that amplifies entertainment and engagement for players.This initiative reflects kwiff’s passion for providing best-in-class player experiences, seamlessly bringing together onsite enjoyment with cutting-edge sportsbook product development. First launched as part of the successful “12 Days of kwiffmas” campaign, the prize wheel presents players with a range of tailored gifts. These range from free bets to reload bonuses, designed to heighten anticipation and boost the value of

Sporting Risk Goes Live with Pragmatic Play

Sporting Risk, the experts in betting, forecasting and analytics in sport, has officially launched its content with Pragmatic Play. This pivotal partnership is delivering an elevated sports betting package for Pragmatic Play Sports customers.The content deal covers the best domestic football leagues, offering 42 player markets, 16 team markets, and 14 match markets, all combinable in a limitless number of pre-canned bet builders.  These can be price boosted and presented with stats-driven bet prompts to provide the end customer with the rationale and context for the bet. Sporting Risk

Belatra Releases Alchemical Adventure Make it Gold

Belatra Games, the specialist online slots developer, has crafted an intriguing alchemical adventure slot titled Make it Gold.The first release of 2025 is a captivating and visually stunning slot that welcomes players into the mysterious world of alchemy on a quest for the legendary Philosopher’s Stone. Set within an alchemist’s laboratory, the game’s key feature is the cascading reels where winning combinations vanish, allowing new symbols to drop and fill the spaces. This mechanic enables consecutive wins from a single spin, adding excitement and boosting the potential for substantial

7 Years of Affiliate Innovation: Affilka by SOFTSWISS Celebrates Anniversary

Today, on 15 January, SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates the 7th anniversary of its affiliate marketing platform and highlights some key product milestones.Launched in 2018, Affilka by SOFTSWISS  has quickly become a leading affiliate management platform powering the iGaming industry. Celebrating its 7th anniversary, the product now supports over 440 brands, reflecting its growing influence. Notably, the number of iGaming operators using the

PG Soft Sponsors Exclusive Altitude Event to Celebrate Opening of ICE Barcelona

PG Soft, a world-class digital mobile games company, is proud to announce its sponsorship of Altitude: iGaming Edition. The event lays on a premier series of elite networking events for C-level executives and chief decision-makers in the iGaming industry.Hosted at several stunning, high-altitude venues across the world that coincide with leading global iGaming conferences, Altitude delivers an unrivalled space to inspire meaningful connections in a luxurious location. Guests will include influential executives from iGaming operators, affiliates, software and game providers, streamers,

GAMOMAT Set to Release The Book Beyond 2: The Quest for the Cipher Stone

GAMOMAT, one of the leading independent German software developers for slot games, is gearing up to release the second instalment of The Book Beyond: The Quest for the Cipher Stone on Thursday 23rd January 2025.Alex is back! This time, the journey takes players from Egypt across the Arabian Sea to the Indian subcontinent. As the sequel to The Book Beyond, it immerses players in a captivating adventure through the vibrant landscapes of Southern India. An absorbing soundtrack layered with exotic instruments ensures players will connect with the magnitude of the Book Beyond. The game

Boomerang Partners will Announce the Second Annual Golden Boomerang Awards at iGB Affiliate 2025 in Barcelona

Boomerang Partners , a rapidly growing global igaming company, is preparing to announce the launch of the second season of the Golden Boomerang Awards (GBA). This will occur at iGB Affiliate 2025 in Barcelona on January 21-22.Score big on GBA 2025 Golden Boomerang Awards is an annual global affiliate traffic tournament. Top affiliates from all over the world compete for the main award of the year, participate in the intermediate raffles and generate a lot of traffic. In 2025, the tournament's

What Operators Expect From Tech Providers? Kantar Survey Insights for SOFTSWISS

How to stay ahead in the face of fierce competition? SOFTSWISS, a leading tech provider with over 15 years of experience in iGaming, shares fresh insights from a customer survey conducted by Kantar in November 2024.With around 25% of the world's population ever involved in iGaming, according to Global Gambling Statistics, the industry hosts thousands of projects and hundreds of software developers. To gain data-driven insights into the needs and expectations of iGaming operators, SOFTSWISS invited Kantar, the world’s leading analytics agency, to conduct a comprehensive customer survey.

LalaStars Launches 'Lala Paws' Charity Project to Support Animals

Written by Lala Stars:At LalaStars, we’re proud to lead the way as the first affiliate program in our industry who launch a charity project for animals. We’re committed to making an impact—not just for our community, but for those who are in need. That’s why we’re excited to announce “Lala Paws ”, our special charity initiative during iGB Barcelona 2025 to support a local animal shelter. Every day, countless cats and dogs in shelters rely on the kindness of people to survive. Many of these animals have been abandoned or rescued, and they deserve love, care, and a

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