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Key Takeaways from SOFTSWISS at ICE Barcelona 2025

SOFTSWISS , a leading software development company in the iGaming sector, unveils its innovative portfolio at ICE Barcelona 2025, held in Barcelona for the first time.The relocation of ICE, the iGaming industry’s largest trade fair, from London to Barcelona marks a significant milestone. The IMF has named Spain the ‘best-performing economy’ globally by the end of 2024. With Spain's Gross Gaming Revenue (GGR) reaching €1.24 billion in 2023, the decision underscores the country’s growing influence in the industry.  As a global leader in iGaming, SOFTSWISS

Belatra Strikes Content Partnership with Hub88

Belatra Games, the specialist online slots developer, has signed a content partnership with iGaming platform provider, Hub88.This partnership sees Belatra incorporate its extensive slots portfolio into Hub88’s premium platform offering. Games included in the agreement include Belatra’s popular hits Mummyland Treasures, Rise of Zeus, Golden øks and, recently launched Make it Gold. Thanks to Hub88’s robust, single API integration platform, Belatra’s titles have been added quickly, allowing the games studio to accelerate its latest B2B-focused strategy. Misha Voinich, Business

Spinomenal Signs Content Collaboration with Serbia’s AdmiralBet

Spinomenal, the leading iGaming content provider, has completed a new content agreement with standout Serbian operator AdmiralBet.The new agreement sees AdmiralBet gaining access to a wide selection of Spinomenal’s slot content, including Demi Gods V, Queen Of Shadows, Wolf Fang - Nights Of Magic and Book Of Majestic King. AdmiralBet uses the Millennium platform and Spinomenal’s games will be integrated via the Bragg Gaming Group platform. Lior Shvartz, Co-CEO for Spinomenal commented: “AdmiralBet is a dominant force within the growing Serbian market and we’re very pleased to kick off

Aposta Ganha Enhances User Experience with Early Payout Feature

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has further enhanced its solution by introducing a new feature that will revolutionise the way players experience sports betting. This launch offers greater speed, security, and control, allowing players to secure their winnings during the match.The Early Payout feature allows bettors to secure their winnings before the end of a match, provided the selected team gains a two-goal advantage. This new functionality eliminates the need to watch the final minutes of the game to validate results and is now available to

SOFTSWISS Marketing Campaign and Customer Service Recognised Best in iGaming

SOFTSWISS, a leading tech provider of iGaming software with over 15 years of experience, has won in the Best Advertising and Marketing Campaign and Best Customer Service categories at the European iGaming Awards 2025.The ceremony, held in Barcelona, recognises excellent companies in the online gaming sector. SOFTSWISS was honoured for its commitment to innovations at all levels, from products and customer support to marketing promotion. The forward-thinking approach has established the company’s reputation in the European iGaming landscape. Introduced in October 2023 in Malta, the award-

UNdisputedly GR8 ICE 2025 with GR8 Tech, RTF by Oleksandr Usyk, and the Leaders of iGaming

ICE 2025 marked GR8 Tech’s second birthday and a strong start to the year for the company. The provider showcased innovative iGaming solutions and reinforced its position as a high-performing industry leader, unveiling its partnership with Ready to Fight co-founded by boxing champion Oleksandr Usyk.“GR8 Tech is dedicated to excellence in iGaming technology. Our solutions are designed not only to be fast, reliable, and innovative but to empower operators with a competitive edge in their markets. ICE 2025 was a celebration of our journey so far and a showcase of the market-leading solutions

300 Pre-register for Golden Boomerang Awards 2025 at iGB Affiliate in Barcelona

Boomerang Partners  announced a new Golden Boomerang Awards 2025 season at iGB Affiliate in Barcelona. This is an annual global traffic tournament for affiliate teams worldwide with monthly prizes and an awards ceremony at the finals.This year’s tournament starts on February 3 and runs until May 11. Teams will compete in two leaderboards for sports betting and casino traffic. This means there will be even more winners and runners-up than the first season. Participants will receive prizes for the best

Spinomenal Makes US Debut with New Jersey Market Entry

Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry. Spinomenal’s specially

An Interview with Mares Shamzhy, CEO of LalaStars

We recently had the privilege of speaking with Mares Shamzhy, CEO and Partner at LalaStars . In our conversation, Mares provided valuable insights into how LalaStars leverages innovation to enhance player engagement, foster loyalty, and drive efficiency.Focusing on developments over the past few months, he highlighted four key features that have delivered measurable benefits to players, operators, and affiliate partners. Here’s what we learned: 1. Time-Sensitive Welcome Bonus: Solving the Hesitation Problem The Challenge:

Spinomenal Debuts Night Wolf Hold & Hit

Leading iGaming content provider Spinomenal has unleashed Night Wolf Hold & Hit offering players a twilight adventure amongst the shadows. The game is the latest to join the fiercely entertaining Wolf Pack series.A brooding soundtrack brings the action to life as players seek to track down Wild symbols on the 5x3 frame. Three Scatter Free Spins symbols will launch the Free Spins game. During the base game, Scatter Free Spins symbols can only be found on reels 1, 3, and 5. Three Scattered symbols will gift players three Free Spins and multiply the total bet by three.  Once free spins are

GR8 Tech Teams Up with Ready to Fight by Usyk

Ready to Fight  by Oleksandr Usyk and GR8 Tech  have joined forces in a technological partnership that bridges the worlds of sports and innovation. As Ready To Fight’s exclusive Partner in Tech, GR8 Tech combines its UNrivaled expertise in iGaming with RTF’s experience as the UNdisputed champion’s team to deliver solutions that push boundaries and achieve extraordinary results.“The iGaming industry is a highly fluid environment, very similar to boxing as a competitive sport: The winners in it are strategic thinkers, relentless in preparation and

iGB Affiliate: Boomerang Partners Announced The Location For The Golden Boomerang Awards 2025 Final - The Iconic San Siro Stadium in Milan

Boomerang Partners  officially launched the second season of the global annual traffic tournament at iGB Affiliate 2025 in Barcelona.Boomerang Partners named the location for the Golden Boomerang Awards on the first day of iGB Affiliate 2025. The final will take place in Milan, Italy. The 30 best global annual traffic tournament participants will be invited to San Siro, AC Milan’s home stadium. As the Official Regional Betting Partner of AC Milan in Europe, Boomerang presents this opportunity to the

GAMOMAT Wins Game Studio of the Year at the International Gaming Awards 2025

GAMOMAT, one of the leading independent German software developers for slot games, has won Game Studio of the Year at the International Gaming Awards 2025. The glamorous event was hosted on Sunday 19th January at Barcelona’s Intercontinental Hotel.The Game Studio of the Year award recognises exceptional innovation, creativity, and commitment to delivering a diverse portfolio of standout games. A core element that the judges looked for was the demonstration of using the latest technologies, tools and trends to produce titles that connect with customers around the world. Book of Elements,

F1 Icon Kicks Off SOFTSWISS New YouTube Series

SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, launches SOFTSWISS Excellence Talks . The YouTube series connects professionals with inspiring leaders from diverse industries, fostering cross-disciplinary collaboration to spark fresh ideas and new perspectives.SOFTSWISS Excellence Talks will feature renowned experts from various fields, offering practical advice and motivational insights for professionals across industries. New episodes will be regularly announced on SOFTSWISS’ social media platforms and YouTube

Boomerang Named Unique Gaming Company of the Year at International Gaming Awards

Boomerang Partners was honoured by the International Gaming Awards in the Unique Gaming Company of the Year nomination. The award ceremony occurred in Barcelona on the eve of the conferences iGB Affiliate and ICE, where Boomerang participates with booth F20.For Boomerang Partners , the Unique Gaming Company of the Year nomination highly assesses the company’s successes in 2024. It has rightfully broken into the number of leaders in the affiliate marketing space. In 2024, its betting segment surged 5x, and gambling - 2x. Last year, Boomerang became the

Spinomenal Enhances Folktales Series with Story of Cinderella Launch

Leading iGaming content provider Spinomenal has unveiled its latest game to join the much-loved Folktales series, Story of Cinderella.The game is presented within a 5x4 frame that is brought to life with a soft, enchanting soundtrack. The reels are positioned between two golden pillars and luxurious architecture, evoking a regal environment. A glistening silver slipper, sparkling tiara, antique grandfather clock and a magical wand form the influential symbols in the main game. Free Spins can be accessed only when players find three or more Scattered Free Spins symbols and initially will

Salsa Technology's FORMULA-BET: Take the Pole Position in Brazil's Regulated Market

Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil's regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI

SOFTSWISS Shares 84 Must-Promo Sporting Events 2025

SOFTSWISS, a global provider of innovative iGaming solutions with over 15 years of experience, publishes the Sports Betting Events Calendar for 2025 . This year, the free-to-download file contains 84 major sporting events, aiming to boost operators’ promotional strategies.The sports betting industry continues to expand at an impressive pace. According to Statista, its global revenue in 2024 reached EUR 45.43 billion, reflecting a 6%

MetaBet inks Gentoo Media Partnership to Enhance Flagship Sites

MetaBet, the pioneering provider of sports betting engagement tools, has partnered with Gentoo Media, a leading affiliate, to integrate its cutting-edge sports betting widgets into two of Gentoo's flagship websites, World Sports Network (WSN) and Time2play.MetaBet's proprietary widgets are designed to nurture engagement, increase sportsbook conversions, and maximize affiliate revenue, all through seamless integration with just one line of code. With market-setting load speed and contextual placements, MetaBet's products will empower Gentoo to focus on what they do best.   WSN and

How to Prepare for 2025: Slotegrator’s Tips for Operators

Slotegrator is a B2B gambling solutions provider with over 12 years on the market. They discussed opportunities and challenges of 2025 and collected tips for operators.Every year is different in such a rapidly developing industry. Gambling is sensitive to the newest technologies, latest trends, and volatile regulatory environment. It is also drastically affected by the changes in the audience preferences and demography. Such continuous development is beautiful but it’s also difficult to keep up with. The first thing that Slotegrator recommends is to keep updated about all regulatory

Gameplay Interactive Unveils Poker Mahjong: A Thrilling Fusion of Poker and Mahjong

Gameplay Interactive, a rising name in the iGaming industry, announces the launch of its latest creation, Poker Mahjong. Combining the strategic depth of poker with the timeless allure of mahjong, this unique game is set to captivate players worldwide.A Revolutionary Gameplay Experience Poker Mahjong blends two classic games, offering a balanced challenge of strategy and luck. Players will navigate through rounds featuring poker-inspired betting mechanics while assembling winning mahjong hands, offering an exhilarating twist on traditional gameplay. “Our goal with Poker Mahjong was to

Strong Affiliates' First Stop in 2025: iGB Affiliate Barcelona

Strong Affiliates is ready to hit the ground running at iGB Affiliate 2025 in Barcelona. Booth E18 will be the meeting point if you want to turn opportunities into results.The lineup for 2025 speaks for itself: bold brands, unparalleled performance, and partnerships that grow stronger with every milestone. This isn’t business as usual. It’s a commitment to redefining what success looks like, together. Energy Meets Opportunity “Ah, Barcelona. A city bursting with energy, passion, and, let’s be honest, better weather than most of us are used to,” said Addison Roy, Affiliate Manager. “We

Kwiff Rolls Out Free Prize Wheel to Boost Player Engagement

Kwiff, the super-charged sports betting service, has launched its latest player enhancement — a free prize wheel that amplifies entertainment and engagement for players.This initiative reflects kwiff’s passion for providing best-in-class player experiences, seamlessly bringing together onsite enjoyment with cutting-edge sportsbook product development. First launched as part of the successful “12 Days of kwiffmas” campaign, the prize wheel presents players with a range of tailored gifts. These range from free bets to reload bonuses, designed to heighten anticipation and boost the value of

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