Georgson & Co launches Brand Action Monitor AI
In a complex world, it is extremely hard for executives to be on top of what is being said and done about the brand. The jungle of channels and contact points mean they are often unable to know whether strategies are followed in practice. This fundamental problem of marketing management can now be solved with Brand Action Monitor AI.Brand strategy goes far beyond communications, as everything from products to aftermarket service and social media buzz all affect the brand significantly. But as anyone in a leading position knows, it has been extremely difficult to stay on top of all the