jwc to handle Laurence Llewelyn-Bowen’s “magical” Christmas experience.
Award-winning consumer PR agency jwc have been awarded the brief to handle media relations for The Magical Journey – a family Christmas event designed by famed interiors guru Laurence Llewelyn-Bowen. Manchester-based jwc will be working on pre-launch and post-launch campaigns to create a media buzz around the event, as well as acting as a national press office and organising a star-studded launch. Nick Cotterill, account director, said: “We are all hugely excited about working with Laurence on this. He really has thrown his heart and soul into creating something truly stunning.”