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“We’re providing a resource for both high-level marketers and curious consumers to help them better understand the trends shaping their media experiences.”
KSM President Joni Williams
“It is essential to look at the acceleration of digital viewership and shifting demographics of video, but those that claim traditional TV is obsolete are simply wrong.
KSM Vice President and Group Media Director Elizabeth Kalmbach
He is known for his strong relationships within the advertising community, and to be a firm but fair negotiator.
Mel Greve, senior vice president and broadcast director, KSM
Digital has always been held to very high standards in regards to measurement and analytics. However, as all communication channels continue to evolve, other media formats are going to need to adopt some of the same stringent analysis methods,
VP and Digital Media Director Kay Wesolowski
What’s incredible is we’re seeing media that used to be highly segmented now depending upon one another for survival.
Elizabeth Kalmbach, vice president of strategy at KSM
I can attest that as a media company, KSM has built something truly unique here. By nature, digital and traditional are tricky to integrate and I applaud them for bringing their organization into the next horizon,
Barbara Otto, CEO, Health & Disability Advocates
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‘2013 STATE OF MEDIA’ Debunks Industry Myths and Forecasts What’s Next Across Top Formats

Misconceptions about cord-cutting and print’s decline are just some of the angles addressed in the 2013 editionCHICAGO (August 12, 2013) – Kelly Scott Madison today released its annual STATE OF MEDIA (SOM)  report, providing analysis on advertising industry trends and how they relate to developments in consumer technologies. The largest edition to date, this year’s magazine offers 86 pages of editorial-style insight into an array of subjects ranging from TV cord-cutting myths to the sudden rise of mainstream gaming.

Kelly Scott Madison Strengthens Media Buying Team with Addition of Experienced Manager

Former Starcom AMD Kevin Kelly brings more than a decade of expertise to KSM’s already well-established buying groupCHICAGO — September 17, 2012 —Today Kelly Scott Madison , a Chicago-based media company announced the hire of Kevin Kelly to its broadcast department as broadcast supervisor. Kelly joins KSM with 12 years of specialized experience in media . Throughout his career he has focused on developing expertise in local media buying for TV, radio and digital, along with building a strong background in multicultural

Kelly Scott Madison grows digital team by onboarding accomplished technology specialist

Tim Nolan looks to expand KSM’s analytics and measurement capabilitiesCHICAGO – June 19, 2012 – Kelly Scott Madison , one of the largest independent media companies in the Midwest today announced the hiring of Tim Nolan as director of technology for its digital team . Nolan will play a key role alongside digital department head Kay Wesolowski  to grow the organization’s analytical efforts. Ultimately, his plans include further evolving the team’s account

Kelly Scott Madison to fully acquire subsidiary company Fuor Digital

Sister agency melds back-end operations into existing KSM Digital teamCHICAGO – June 4, 2012 – Kelly Scott Madison  today announced plans to purchase the outstanding shares of its subsidiary, Fuor Digital , officially marking the full integration of digital media services and operations into the KSM brand. An improving business climate and management’s plans for future company expansion contributed to the decision. This announcement complements a rebranding move 

Kelly Scott Madison Enters Next Phase of Company Evolution

Company Rebrands Organization and Digital Team to Optimize Account Services and Showcase Successful Culmination of Online and Offline IntegrationCHICAGO – February 7, 2012 – Kelly Scott Madison today unveiled a fresh company brand  to signify its next stage of organizational growth. The move also represents the successful completion of a digital and traditional media  integration project that began when its sister company, Fuor Digital was created. In mid-2005, KSM leadership identified a growing need for media

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