Investments on a broad front in Asia
In April this year Lesjöfors acquired the John While Group (JWG). Now it’s time for the next step by appointing Lars Blidberg the position as Vice President Spring division Asia. Together with JWG as well as Lesjöfors China Lars will be responsible for developing the group’s spring offer on the Asian market.
Lars Blidberg has been working within the Lesjöfors Group for more than fifteen years. He has been managing director for Lesjöfors Industrifjädrar AB positioned at the Herrljunga factory but since 2014 he is Vice President Operations for the Lesjöfors Group with the responsibility to lead group-wide production development projects. With his new base at JWG in Singapore Lars will work closely with Lesjöfors China Ltd in order to increase sales in Asia.
“My assignment at JWG will mostly be to share my knowledge of Lesjöfors, making JWG feel welcome as a part of our group and create a corporate sales platform to market the product range as a whole”, says Lars Blidberg. “Many of our long-relationship customers are global and require the Lesjöfors characteristic high-quality products wherever they operate. We have successfully transferred technique and projects for several major European customers where we now run all business from China with highly satisfied customers as a result”.
Lesjöfors has one of the world’s widest product ranges within its area and is constantly working on new technical solutions. The investments in Asia are made on a broad front to strengthen customer service and technical support in order to meet existing as well as new potential customers’ needs in springs, stampings and pressings locally delivered.
Lars Blidberg starts his new position July 1st..
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