Apprope test launches new word game
MAG Interactive’s newly acquired game studio Apprope will soon test launch a new word game in the U.S. market.
Stockholm, Sweden - 25 May, 2021 - MAG Interactive announces today that the company's new game studio Apprope will soon test launch the new word game Riddle Pictures on iOS and Android in the U.S. and other English-speaking markets.
Acquired in early January 2021, Apprope differs from MAG in how it brings gaming ideas to market; they launch games wider at an earlier stage than MAG typically does.This means that game releases under Apprope's account should not be judged in the same way as an official MAG game launch.
“An important part of MAG's acquisition strategy is to allow new studios to continue to utilize their strengths and at the same time receive support where we have the opportunity to help. As for the development process, Apprope has found a way that has proven to work well for them and we therefore want them to continue in the same way even if it differs from how we normally act”, says Daniel Hasselberg, CEO of MAG Interactive.
“In the future, we do not intend to send press releases when Apprope test launches new games. Instead we will comment on any significant effects of new game releases from Apprope in connection with quarterly reports”, Daniel Hasselberg continues.
For additional information, please contact:
Tove Bengtsson / Marketing Communications Manager / +46 (0)72-220 73 22 / tove.bengtsson@maginteractive.com
About MAG Interactive
MAG Interactive is a leading mobile game developer focused on casual social games. With passionate, creative teams and a data-driven business model, MAG delivers world-class gaming experiences to millions of players worldwide. MAG specializes in word games and trivia, with a portfolio of titles including New QuizDuel, Wordzee, Primetime, Word Bubbles, Ruzzle, Word Domination and WordBrain, that have been downloaded over 350 million times. MAG has studios in Stockholm and Brighton and was listed in 2017 on the Nasdaq First North Premier Growth Market with the ticker MAGI. FNCA Sweden AB is appointed Certified Advisor to MAG Interactive. Email: info@fnca.se. Telephone: +46 (0)8-528 00 399. For more information visit www.maginteractive.com
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