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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2023/2024

MAG Interactive reports another profitable quarter with improved cash generation. Net sales decreased by 17% compared to the same period last year as a result of lower user acquisition volumes. The annual net sales decreased by 22% with an adjusted EBITDA of 76 MSEK.Summary of the period June – August 2024: · Adjusted EBITDA for the period was 18,829 KSEK (23,713 KSEK), a decrease of 4,885 KSEK · The Group's Net sales for the period was 66,484 KSEK (80,095 KSEK), a decrease of 17% · The Group's game contribution for the period was 47,120 KSEK (53,942 KSEK), a decrease of 13% ·

MAG Interactive AB (publ) publishes Interim Report September – February 2023/2024

MAG Interactive improved its adjusted EBITDA margin in Q2, reaching 27%. Lower user acquisition volumes decreased net sales 25% compared to the previous year. The soft launch of Crozzle shows positive metrics.Summary of the period December 2023 – February 2024: · Adjusted EBITDA for the period was 19,708 KSEK (8,445 KSEK), an increase of 11,263 KSEK · The Group's Net sales for the period was 71,886 KSEK (96,113 KSEK), a decrease of 25% · The Group's game contribution for the period was 53,474 KSEK (42,944 KSEK), an increase of 25% · Average revenue per daily active user (

MAG joins Playing For The Planet for the fourth consecutive year

In this year's UN climate and gaming initiative, Playing For The Planet, MAG is launching special events to support the protection of the snow leopard and the unique ecosystem of the Himalayas.Stockholm, Sweden - May 22, 2023 - MAG Interactive today announced its participation in the UN Environment Programme's Playing For the Planet Alliance for the fourth time. In this year's campaign, MAG has chosen to focus on the importance of preserving the Himalayas and protecting the snow leopard, which lives in this unique environment.Human activity, such as large-scale exploitation and poaching,

MAG joins Playing For The Planet for the third consecutive year

In connection with World Environment Day, MAG launches special forest events through the UN climate and gaming initiative Playing For The Planet to highlight the importance of reforestation.Stockholm, Sweden - 7 June 2022 - Today MAG Interactive announces its participation in the UN's environmental program Playing For the Planet Alliance for the third year in a row. MAG’s thematic focus this year is reforestation - the process of planting trees in areas that have been affected by, for example, felling, mining or agriculture. All MAG's live games will activate players by launching special

MAG Interactive soft launches Tile Mansion

After positive tests in several markets, MAG considers the Apprope game Tile Mansion a candidate for future global launch.Stockholm, Sweden - 6 April, 2022 - MAG Interactive are pleased to announce that the game Tile Mansion, developed by its Apprope studio, has officially entered a soft launch phase. Apprope is a Swedish mobile game studio that was started in 2012 and acquired by MAG in January 2021. Apprope mainly develops games in the word category, has reached over 55 million users and has had several of their games reach high rankings on top lists in the U.S. Apprope's latest game

MAG Interactive AB (publ) publishes Interim Report September – February 2021/2022

MAG shows its strongest second quarter in company history thanks to continuous improvements of its live games. ARPDAU increased by 23%, and net sales grew by 6% compared to the same period the previous year.Summary of the period December 2021 – February 2022: · The Group's net sales for the period were 76,772 KSEK (72,606 KSEK), an increase of 6% compared to the same period the previous year · EBITDA for the period was 21,541 KSEK (10,332 KSEK) · Adjusted EBITDA for the period was 21,256 KSEK (12,365 KSEK) (adjustments for EBITDA relate to effects from acquisition costs and

Worldwide hit game Ruzzle celebrates 10 years since global launch

From startup to viral phenomenon - A decade has passed since MAG’s successful word game Ruzzle was released. Today, the game is one of MAG's strongest evergreens, with a continued active and engaged player base.Stockholm, Sweden - 23 March, 2022 - March 2022 marks ten years since MAG Interactive's first major hit game Ruzzle's release, “MAG was in its infancy in 2012, we only had seven employees”, says Daniel Hasselberg, CEO of MAG Interactive. “When we started the development of Ruzzle, the team consisted of three people, two developers and an artist”. The game became popular in Sweden

Wordzee passes five million downloads

Since its global launch in 2019, MAG's original word game has doubled its average revenue per daily active user.Stockholm, Sweden - 3 February, 2022 - MAG is pleased to announce today that the unique word game Wordzee has passed five million downloads. In Wordzee, players challenge each other to form words from letter tiles that are placed on a special game board. The player who fills the entire board takes home "Wordzee" and extra bonus points. Wordzee interweaves the gameplay of the classic dice game Yatzy with clever word game mechanics. The game was developed by MAG's studio in

Apprope test launches new word game

MAG Interactive’s newly acquired game studio Apprope will soon test launch a new word game in the U.S. market.Stockholm, Sweden - 25 May, 2021 - MAG Interactive announces today that the company's new game studio Apprope will soon test launch the new word game Riddle Pictures on iOS and Android in the U.S. and other English-speaking markets. Acquired in early January 2021, Apprope differs from MAG in how it brings gaming ideas to market; they launch games wider at an earlier stage than MAG typically does.This means that game releases under Apprope's account should not be judged in the

MAG Interactive recruits industry veterans as Product Lead and Monetization Lead

MAG appoints mobile gaming veterans Louise Carell as Product Lead for New QuizDuel and Måns Wide as Monetization Lead for the entire organization.Stockholm, Sweden - 9 February 2021 - MAG Interactive announces the hire of two prominent gaming industry figures to leadership positions. Louise Carell joins as Product Lead for New QuizDuel, and Måns Wide will join as Monetization lead for the company. Together they will strengthen MAG's team in both the Stockholm and Brighton studios. Louise Carell has extensive experience working in the gaming industry. She worked at King for almost 10

MAG Interactive (publ) acquires Swedish game developer Apprope

The company expands in the word puzzle category by acquiring the Swedish game studio Apprope.Stockholm, Sweden - 21 December 2020 - MAG Interactive announces today the acquisition of the Swedish game studio Apprope through an initial cash purchase price of SEK 50 million on the day of closing with an additional purchase price of a maximum of SEK 50 million based on profits for the next three years. The purchase is financed through existing cash and bank financing. Closing takes place 4 January 2021. Apprope is a Swedish mobile game developer, founded in 2012. The company develops games

Wordzee celebrates one year since global launch

MAG releases new interview with the game team about the development of Wordzee.Stockholm, Sweden - November 30, 2020 - Today, MAG Interactive honors Wordzee, the innovative word game which turns one year old since its global launch. The company celebrates this feat by releasing an interview with the game team  about the game and its development process. Developed by MAG's studio in Brighton, Wordzee is one of the company's strongest growth products. The game has reached three million downloads and has the highest average revenue per daily active user, ARPDAU,

Wordzee passes 1 million downloads

MAG's newest word game continues to grow and develop with launch of new social featuresStockholm, Sweden - 23 April 2020 - MAG Interactive today announces that the company's newest word game Wordzee passed 1 million downloads just over four months after its global release and continues to grow steadily. Wordzee is MAG's latest social word game, whose original game mechanics combine luck and skill with inspiration from the classic dice game Yatzy. Developed in MAG’s Brighton studio, Wordzee was globally released at the end of November 2019. The game has since then reached top ten in the

Word Domination celebrates 10 million downloads

MAG Interactive's tactical word game reaches milestone - and ranks high on leaderboards worldwideStockholm, Sweden - 5 March 2020 - MAG Interactive is proud to announce that the word game Word Domination has reached over 10 million downloads on Google Play and the App Store! Word Domination is the clever multiplayer word game where users play against each other in exciting real-time word matches. Players compete against each other, attempting to earn the most points over five rounds by creating words on the board. With the ability to use boosters - which gives time-limited bonuses -

MAG Interactive globally launches the ingenious word game Wordzee

After reaching the top rankings in Sweden, Wordzee is ready to take the world by storm. MAG releases its new word game to a global audience today.Stockholm, Sweden - 28 November 2019 - MAG Interactive announces today that the innovative word game Wordzee will be launched globally on the App Store and Google Play, following a successful soft launch in Sweden and the UK.  Wordzee is an expressive and clever word game where players challenge their brains by competing against each other using letter tiles to form high scoring words on a special board. As an added challenge, filling the

Word Domination Reaches 5 million!

Swedish developer and publisher MAG Interactive announces that it’s newest game Word Domination, has reached the 5-million download mark.The real-time word game, which has been available on mobile stores since May 2018, has reached the top 10 in the word game category in 116 countries, and shows no signs of slowing down. Word Domination has the highest daily player engagement of any game MAG has ever released, thereby confirming MAG’s new strategy of developing multiplayer games. “I’m thrilled to see Word Domination’s continuous growth, and the pace at which the team is adding new

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