MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2023/2024
MAG Interactive reports another profitable quarter with improved cash generation. Net sales decreased by 17% compared to the same period last year as a result of lower user acquisition volumes. The annual net sales decreased by 22% with an adjusted EBITDA of 76 MSEK.Summary of the period June – August 2024: · Adjusted EBITDA for the period was 18,829 KSEK (23,713 KSEK), a decrease of 4,885 KSEK · The Group's Net sales for the period was 66,484 KSEK (80,095 KSEK), a decrease of 17% · The Group's game contribution for the period was 47,120 KSEK (53,942 KSEK), a decrease of 13% ·
In this year's Green Game Jam, an initiative from Playing for the Planet, MAG is launching special events to build awareness around the impact of waste management.Stockholm, Sweden - September 9, 2024 - MAG Interactive today announces joining forces with the Playing for the Planet Alliance, facilitated by the United Nations Environment Programme (UNEP), for the fifth time. In 2024's campaign MAG chose to focus on highlighting the topic of waste management and how to improve it. Humanity generates an estimated 2.24 billion tons of municipal waste annually, of which only 55% is managed in
In this year's UN climate and gaming initiative, Playing For The Planet, MAG is launching special events to support the protection of the snow leopard and the unique ecosystem of the Himalayas.Stockholm, Sweden - May 22, 2023 - MAG Interactive today announced its participation in the UN Environment Programme's Playing For the Planet Alliance for the fourth time. In this year's campaign, MAG has chosen to focus on the importance of preserving the Himalayas and protecting the snow leopard, which lives in this unique environment.Human activity, such as large-scale exploitation and poaching,
MAG Interactive has collaborated with the Swedish Cancer Foundation on a special quiz in QuizDuel to increase awareness about the fight against breast cancer.Stockholm, Sweden - October 6, 2022 - MAG Interactive is proud to launch the Pink Ribbon quiz in QuizDuel together with the Swedish Cancer Foundation. During October, QuizDuel players in Sweden, Norway, Finland and Denmark will be able to play the quiz, the content of which has been designed by both the Cancer Foundation and the QuizDuel team with the aim of increasing awareness about the Pink Ribbon campaign and breast cancer.
“We
Increased variation in the game is the way forward towards making New QuizDuel the world's best trivia experience on mobile.Stockholm, Sweden - 4 November, 2021 - MAG Interactive is pleased to announce today that New QuizDuel has surpassed 10 million downloads. It is the ninth game in MAG's gaming portfolio that has reached this milestone.
New QuizDuel was launched globally in May 2020 and is the successor to the classic quiz game QuizDuel. It introduced the new multiplayer Arena where five players compete against each other in time-limited special categories to climb charts. In 2021 the
Through a unique collaboration with students at the Stockholm School of Economics, MAG launches a special quiz in New QuizDuel with the aim of increasing knowledge about the UN's global goals for sustainable development.Stockholm, Sweden - 15 April 2021 - As part of it’s ambition towards sustainability, MAG Interactive has started a unique collaboration with students at the Stockholm School of Economics to develop a special quiz for New QuizDuel based on the UN's global goals for sustainable development.
The “Sustainability Challenge” launches in the Swedish version of New QuizDuel on 16
After a successful test period, MAG launches QuizDuel Live, a game mode with live trivia shows in New QuizDuel. The game mode is now available to all players in Germany.Stockholm, Sweden - 8 March 2021 - MAG Interactive today announces the launch of the new game mode QuizDuel Live in New QuizDuel to the German market. The game mode consists of live quizzes with a host and is designed together with the leader of live mobile game shows in Scandinavia, Primetime, which was acquired by MAG in the fall of 2020.
The game mode has been tested on a limited scale since December and is now made
MAG appoints mobile gaming veterans Louise Carell as Product Lead for New QuizDuel and Måns Wide as Monetization Lead for the entire organization.Stockholm, Sweden - 9 February 2021 - MAG Interactive announces the hire of two prominent gaming industry figures to leadership positions. Louise Carell joins as Product Lead for New QuizDuel, and Måns Wide will join as Monetization lead for the company. Together they will strengthen MAG's team in both the Stockholm and Brighton studios.
Louise Carell has extensive experience working in the gaming industry. She worked at King for almost 10
