Following last year's world premiere, now the Big Mac ski helmet and Big Mac training tights enter the arena
The world’s first Big Mac lifestyle collection was unveiled at a fashion show in Stockholm one year ago. Now, just in time for the winter season, ski helmets and training tights have been introduced, featuring the same iconic burger pattern. The new products are available at the Big Mac Shop. For every Big Mac ski helmet sold McDonald’s will make a donation to support local ski clubs to get more kids on skis, a co-operation with the Swedish National Ski Federation.The idea to develop a collection of Big Mac ski products was born out of McDonald’s sponsorship of the Swedish National Ski