Verified assessments show Metsä Board paperboards can reduce the carbon footprint of beautycare packaging by 50%
Metsä Board Corporation press release 28.01.2025According to a recent Metsä Board study, optimising the choice of paperboard can notably reduce the carbon footprint of packaging for beautycare and cosmetic brands. The assessments*, conducted by Metsä Board and verified by the IVL Swedish Environmental Research Institute, demonstrated the significant carbon footprint reductions achieved by switching to Metsä Board’s fresh fibre paperboard, compared to grades representative of European markets. According to the recent life cycle assessment study, switching from a solid bleached board (SBB)