Lambi Celebrates 60 years of good and soft choices
PRESS RELEASE, JANUARY 30, 2025 at 9.30 EETThis year Metsä Group’s tissue paper brand Lambi celebrates 60 years of bringing softness and quality into homes across Nordics. This anniversary marks a significant milestone in our journey, showcasing Lambi’s unwavering commitment to delivering premium tissue paper that comes from a value chain with significant sustainability commitments. Lambi is and has been synonym to softness, quality, and local production. A study conducted in 2024* showed that over 70 percent of the Finnish and 40 per cent of the Swedish consumers prefer buying locally