MICHELIN LAUNCHES NEW CERTIFIED CENTRE AGRICULTURAL DEALER PROGRAMME
Stoke-on-Trent – March 30, 2012For the first time, accredited Michelin Exelagri dealers in the UK and Ireland will now also be able to secure prestigious Michelin Certified Centre (MCC) status; a new accolade being introduced throughout Europe to recognise those tyre specialists which offer exceptionally high standards of customer service and expertise. To gain MCC status, dealers must pass a rigorous 48-point quality audit, carried out independently, which examines every aspect of their business, from the cleanliness of workshops and the standard of equipment used, to levels of staff
