Michelin has sustained its focus and delivered tangible savings to our fleet every year.

By fitting CrossClimate, motorists can drive safely the entire year without needing to change tyres.

We were also very impressed with the safety track record of Michelin tyres, and that the company shares in our sustainability values.

Now we know how much of a difference tyre pressure can make we will make a concerted effort to encourage all staff to take action.

It’s unrealistic to think that every tyre dealer will have every single tyre line in stock at all times and for fleets there are consequences in terms of the fulfilment of tyre policies.

The puppet show is a refreshing and powerful way to encourage the future generation of drivers to be safe on Britain’s roads and it is encouraging to see fleets such as Arval keen to be involved with this initiative.

Part of our company’s ethos is to have the safest fleet, so we have decided to trial Michelin’s cold weather tyre range for its safety and performance qualities.

The safety of our members is paramount, and the team at Michelin has demonstrated to us how the braking response of our vehicles will improve, thanks to the reduced stopping distances of their higher quality tyres.

What is especially important to us is that these results are real-life. The tyres have been run on fleet vehicles under normal UK road conditions. We run many scientific tyre wear tests but they cannot replicate fleet journeys on a daily basis over six years.

The biggest mistake that fleet managers make is that they don’t look at whole life tyre cost.

The Tyre Dealer Review website offers well-deserved recognition for dealers who consistently provide excellent service.

As a fleet management company looking to expand our business we need to give our customers the best quality, the best value and reduce downtime as much as possible. We believe you stand the best chance of this by fitting Michelin tyres.