Michelin pairs up with puppets to promote road safety
Powerful safety message sent to schoolchildrenWith safety at the top of its agenda, Michelin has teamed up with a specialist puppeteer to deliver powerful road safety messages to teenagers in a unique and engaging way using lifesize puppets. After teaming up with Michelin, Steve Wright, Director of The Puppet Broadcast Company, has presented his memorable Theatre in Education show ‘Routes – The Teenage Highway Code’ at 15 schools near the tyre manufacturer’s headquarters in Stoke-on-Trent. Now, Michelin’s Head of Fleet Sales, Dave Crinson, hopes fleet managers across the UK will want