MICHELIN SOLUTIONS LAUNCHES EFFIFUEL(TM) – A COMMITMENT TO HELPING TRUCK FLEETS SAVE FUEL
Stoke-on-Trent – July 11, 2013Michelin solutions, the new division of the Michelin Group dedicated to improving its customers’ fleet efficiency and profit margins, has launched a unique offer for truck and trailer fleets which it claims is unlike any other on the market today.The EFFIFUEL™ solution, which is targeted at both hauliers and own-account operators, is purpose-designed to help customers contain and reduce their fuel costs. It sees Michelin solutions working with fleets to define a contractual commitment based on fuel savings and the resources to be deployed to attain them, with