Over the coming months I aim to further develop our relationships with small and medium-sized fleets and demonstrate that Michelin can deliver no matter how many vehicles an operator runs.

We’ve developed Michelin ONCall from the ground up to ensure it combines everything our customers tell us they want from a tyre assistance service in a single package.

Michelins represent the best total value of ownership.

We never fail to be amazed at the difference between Michelin and other brands, particularly in terms of handling, longevity and fuel efficiency.

We use around 500,000 litres of fuel a month, and based on the results of the tests, we could save more than 300,000 litres a year once the whole fleet has converted to Michelin.

One of the most notable achievements has been making these tyres 50 per cent quieter than the previous generation.

It’s amazing how much a simple exercise such as switching tyres can contribute to lowering carbon emissions and fuel costs.

We decided to work with Michelin to trial all three tyre sizes as it’s critical for us to have the optimum size and load rating for the liquids we are transporting.

Michelin has gone beyond the call of duty in their assistance to us and, as a result, we have a much clearer policy across the fleet, which I am confident will reduce our operating costs in the long-run.

We are already noticing a positive change in tyre performance; the Michelin guys have been absolutely fantastic.

The change to Michelin’s products has virtually eliminated tyre-related downtime for our fleet, despite the fact we spend so much time off-road.

I’m convinced the pressure adjustments recommended by Michelin will contribute to longer tyre life and improved fuel economy.

This was the first time we’ve trialled the tyres within our regular distribution fleet; to say we’ve been impressed to-date would be an understatement,

The introduction of tyre labelling is a big step for the industry and will act as an important decision-making tool for fleets.

A puncture is a real nightmare scenario from our perspective as it could lead to us missing deliveries. This is another reason why fitting a premium tyre makes sense for our business – Michelin’s track-record for reliability is a major plus point.

The change in trailer tyre performance has been revolutionary,