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Using analytics to manage diabetes

What do data, analytics, and optimization have to do with diabetes? I believe they have a great deal to do with each other. These operations research tools  may be the key to solving this major health crisis. First, let’s examine the problem: - About 25.8 million people in the U.S. – or 8.3% of the population – have diabetes today. - By 2050, it’s projected that one in three U.S. adults could have it. - In 2010, 285 million people worldwide had diabetes,

Deception in online reviews: a bigger issue than we might have thought

Online companies are already struggling to deal with “cyber-shilling ,” where people or companies are paid to post negative or positive reviews about products or services. But new research suggests that the problem could be much larger than we might expect. We find evidence that some of the people writing reviews on the website of a prominent private label apparel company have never purchased the products they are reviewing. That

Why MBAs should know a second language

Recently, I had a meeting with a recruiter from a global firm about her company’s future hiring needs and how we, as a school of management, might sharpen our efforts to train students in particular areas. We covered all the usual topics. We talked about sectors, business units, and specialized skills. Interestingly, though, one of her greatest employment concerns had nothing to do with functions or industries; rather it involved geographic mobility, cultural awareness, and language skills 

How LinkedIn has changed the game in job searches (and how to use it)

Social media has become an integral component in the recruiting and hiring strategy of all types of firms, from startups to multinational corporations. In particular, LinkedIn  offers robust corporate recruiting tools, giving firms sophisticated means of combing through LinkedIn profiles to find talent, a solid job board that shows users their connections to hiring firms, and company pages that build strong corporate brands. LinkedIn’

A new model for transforming business into sustainable enterprise

A few years ago, thought leaders and experts around the world began to meet to discuss the slow pace at which business seems to progress in tackling the challenges of innovation and change towards ideal models of sustainable enterprise. The result of those discussions was the launch  of a unique initiative called GOLDEN for Sustainability (“Global Organizational Learning and Development Network”). Never before has such a multi-

Juanjuan Zhang on microlending websites: a poor credit rating can mean a successful loan

When a bank considers a loan , it looks at the borrower’s income, assets, credit history, and plans for the money. On microloan websites, lenders have one other way to evaluate a borrower’s creditworthiness. They can observe the behavior of other lenders. With a colleague, Peng Liu of Cornell University, I have been studying Prosper.com, the largest of the microlending sites. On Prosper, lending is transparent.

When does prior experience pay?

Conventional wisdom says that repetition leads to efficiency. The firm that produces 1,000 widgets should be more efficient at making widgets than the firm that only makes 100. We’ve seen this paradigm applied to many aspects of business over the last 30 years, including the internationalization of multinational corporations.  Some maintain that the more countries a firm enters, the more efficient it is and the better its chances of success. However, in a recent study 

In talk with dean, Admiral Thad Allen, SF ’89, explains leadership during crisis

Two things you can count on in a national crisis : media and politics. Neither can be ignored, and to think otherwise is a losing move, said Admiral Thad Allen, SF ’89, the retired U.S. Coast Guard Commandant who led the response to last year’s Deepwater Horizon oil spill. Allen, in a frank conversation with John C Head III Dean David Schmittlein at Alumni Weekend today, gave MIT Sloan alumni an inside look at the

Changing a company’s DNA to inspire teamwork

While “teamwork” may sound like the newest business buzz word, it’s actually been around for quite a while. What started as a way to increase productivity in a company has evolved to an actual science today with measurable results. There are many reasons for this, but the clearest involves the need for collaboration. As was noted in a recent Fortune article , even geniuses like Thomas Edison were never “lone inventors.” Business operates in ever evolving collaborative environments due to integrated

Schneider Associates Promotes Jamie Berman and Carolyn Tillo to Account Executives

Berman and Tillo will continue work with clients across the Consumer and Corporate, Education and Nonprofit groupsBOSTON – September 12, 2013 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, and communities, announces the promotions of Jamie Berman and Carolyn Tillo to Account Executives. Prior to joining Schneider Associates as an Account Coordinator in September 2012, Berman completed two summer internships at the agency. In her

Schneider Associates Promotes Catherine Kellogg to Account Executive and and Mike Ruta to Digital Account Executive

BOSTON – September 10, 2013 – Schneider Associates  (SA), a Boston-based public relations and integrated marketing agency specializing in launching and accelerating growth for products, services, companies, organizations and communities, announces the promotions of Catherine Kellogg to Account Executive and Mike Ruta to Digital Account Executive. After completing a summer internship at Schneider Associates, Kellogg joined the agency as an Account Coordinator in 2012. In her new role, Kellogg is responsible for day-to-day client management, media and community

Sometimes product safety labels send the wrong message

Transparency  and full disclosure are popular notions, especially when applied to consumer product safety. If people have full access to knowledge about product content, then they can decide for themselves whether the product is safe, according to the prevailing view. But when mandated by public policy, transparency and disclosure can have harmful unintended consequences, I have found in my research. For some consumers, the very fact that

Our two “E’s” at MIT Sloan: Education and entrepreneur

Though my memory might fail me, the first person I remember meeting at the MIT Sloan School of Management was fellow first-year MBA student Tom Rose. Though we’re both the kind of students that enjoy classroom learning, it was the exciting and creative environment outside of class that really motivated us to try to build something from scratch. That’s why we launched “The MBA Show,” a weekly live web show about MBA news.  We never asked permission, the two of us just started shooting it every week in front of a red curtain taped onto the cafeteria wall. At Sloan, you were able to just kind

Social media and healthy behavior

It has long been known that social connections and health behaviors are related . We can see this at the individual level: If our friends are working out or dieting or quitting smoking, we are more likely to do so too. But at the population level, understanding precisely how interactions affect behavior has proven difficult. Many factors influence behavior, and while we can see correlations, cause and effect are hard to pin down. The rise of online health communities

Student-run ‘SloanGear is a real company; this was not just a mathematical exercise’

There’s this notion that business school students tend to do a lot of talking, yet very little walking. But when I look back on my year as the Chief Marketing Officer of SloanGear  – the only student-owned campus store in the country – I can honestly say that I applied what I learned in the classroom every day. SloanGear is a real company; this was not just a mathematical exercise, or Excel model or a case study. When we were buying

Financial Times on why MIT’s new executive MBA is worth a 12-hour commute

I recently spoke to a reporter at the Financial Times about why I travel six hundred miles round trip, an international journey that often takes between eight and 12 hours one-way, to attend Sloan’s new MIT Executive MBA program .  The article identifies a trend in the number of EMBA students willing to travel long distances to earn their degrees from the most competitive business schools, and highlights recent research by the

President Obama’s inaugural speech: Exceptionalism with a view

In the months leading up to last fall’s presidential election , even Obama’s supporters mourned his lack of a vision for the next four years. They haven’t taken much consolation from developments since then, despite the moment of unity over the shootings in Newtown, and the rhetorical uplift of the second inaugural address. At first glance, that speech seems merely to confirm the President’s conventionally liberal intent on multiple fronts: the war in Afghanistan,

Modeling Twitter

We often hear that the Internet is unpredictable, that it’s the “Wild West.” That would seem to be especially true of a social medium such as Twitter . After all, tweets are by definition instant and short-lived. But in a paper I and my co-authors just submitted to the Annals of Applied Statistics, we describe a model we have developed that predicts how popular a tweet is likely to be within just a few minutes of when the “root tweet” is posted. And anyone who wants to can now try

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