MTG’s ESL and DreamHack enter into Comprehensive Esport Measurement Agreement with Nielsen
Thursday, September 26th 05.00pm CEST, 2019 — Modern Times Group MTG AB (MTG) today announces the entering into a comprehensive esports measurement agreement for esports portfolio companies ESL Gaming GmbH and DreamHack with Nielsen, the media industry’s single source of truth for esports sponsorship valuation and media measurement. The agreement will further advance research standards in esports and provide greater confidence to brands and properties that are considering making investments in the esports industry.The new agreement will intensify collaboration significantly across four