Acast launches Sweden’s first podcast panel together with Nepa
Podcasting is a growing medium that, according to Orvesto, reaches more than 1,8 million Swedes annually. In spite of this, there is currently a lack of deeper insights into the behavior and preferences of podcast listeners.
The popular podcast platform Acast aims to change this by launching podcastpanelen.se. Sweden’s first research panel exclusively engaging podcast listeners has been built together with Nepa. Podcast listeners who want to make their voice heard only have to register on podcastpanelen.se
”Finally the Swedish podcasting business is getting its first research panel! We are very proud that we, together with Nepa, are taking ownership of this issue in Sweden. It is an important step in using research to provide better metrics, more insights and a more thorough campaign follow up in the podcasting medium. It is going to be really exciting to see the results of this effort!” - Öjje Holt, Commercial Manager Acast
”We are very happy about this fruitful collaboration with Acast. We are convinced that the panel will create a better experience for listeners and podcasters alike as well as provide advertisers with better insights into preferences and behavior in this relatively new medium.” - Olle Råghall, Commercial Manager Media, Nepa
Acast is a newly founded Swedish company that has developed the podcasting platform Acast. Acast takes podcasting to the next level by connecting listeners, creators and advertisers in a rich and interactive experience.
For more information, please contact:
Olle Råghall
Commercial Manager Media, Nepa
+46 707 59 29 31
olle.raghall@nepa.com
About Nepa
Nepa is a company at the crossroads of research, consulting and IT. We use technology and industry expertise to develop innovative and efficient research solutions that go beyond insights and enable action.
By combining survey, behavioral and business data, we make our clients truly customer-centric by tying what consumers say to what they actually do. Connecting the dots between data sets transforms the voice of the consumer into a concrete tool for decision-making with real financial impact.
We call it the Action Hub.
Headquartered in Stockholm, we have ongoing assignments in over 50 countries across four continents. Local presence in China, Denmark, Finland, India, Singapore, Sweden and the United Kingdom ensures hands-on service for our clients.
Beyond insights, we enable action.