Nordic Cinema Group selects Nepa’s ActionHub™ for actionable insights within customer satisfaction
Nepa’s relationship with SF Bio dates back to 2009 and has resulted in one of Sweden’s largest consumer panels, Filmpanelen, with over 69 000 members. Nordic Cinema Group was founded in 2013 when FinnKino acquired SF Bio. This new group is the largest cinema operator in the Nordic and Baltic region. When NCG recently needed a company-wide platform and solution for measuring and acting on customer feedback and satisfaction they chose Nepa and the ActionHub™.
ActionHub™ enables trigger-based research, surveys that are sent based on cinema visits, online browsing behavior or other behaviors. What makes the ActionHub™ unique is the possibility to combine different data sources which allows for insights and their corresponding actions to be quantified with a financial value. For example, an improvement in satisfaction with a product or department of 1% can be translated into dollars and cents.
”We are happy to welcome Nordic Cinema Group among the growing number of clients who are choosing the ActionHub™ in order to transform the voice of the customer into actionable insights. After a long and fruitful cooperation with SF Bio we are delighted to now work with the entire Nordic Cinema Group.”- Lisa Henning, Team Lead Retail & FMCG Industry Sweden, Nepa
”We are happy with the vendor selection process. The ActionHub™ will provide us with actionable insights about our cinema goers and how we can impact our profitability. We chose Nepa because their platform and solution enable all of our departments to take data driven and customer centric decisions.” - Jonas Yngfalk, Group Business Development Manager, Nordic Cinema Group
About Nordic Cinema Group
Nordic Cinema Group (NGC) is the largest cinema operator in the Nordic and Baltic regions, with more than 100 years of experience in managing and cultivating the cinema experience.
NCG operates 69 cinemas, 457 screens, and approx. 66,000 seats in almost 50 large and medium-sized cities. NCG is also co-owner of another 49 cinemas. The cinemas operate under four different brands in six markets.
For more information please contact:
Olle Råghall
Commercial Director Media & Entertainment, Nepa
+46 707 59 29 31
olle.raghall@nepa.com
Jonas Yngfalk
Group Business Development Manager, Nordic Cinema Group
+46 706 00 46 00
jonas.yngfalk@ncg.se
About Nepa
Nepa is a company at the crossroads of research, consulting and IT. We use technology and industry expertise to develop innovative and efficient research solutions that go beyond insights and enable action.
By combining survey, behavioral and business data, we make our clients truly customer-centric by tying what consumers say to what they actually do. Connecting the dots between data sets transforms the voice of the consumer into a concrete tool for decision-making with real financial impact.
We call it the ActionHub™.
Headquartered in Stockholm, we have ongoing assignments in over 50 countries across four continents. Local presence in China, Denmark, Finland, India, Singapore, Sweden and the United Kingdom ensures hands-on service for our clients.
Beyond insights, we enable action.
