Splay selects Nepa’s ActionHub™ to measure the effects of advertising across its network
Splay, the next generation media house, expands its offering by starting a collaboration with Nepa. Through this collaboration Splay will be able to offer its advertisers clear and detailed campaign follow-up. Thanks to Nepa’s ActionHub™ Splay can also deliver access to actionable insights into the important millennial demographic.
Using the ActionHub™ Nepa and Splay will build a panel consisting of the millennial target group. Advertisers on Splay’s network will be able to conduct research on how this important demographic relates to questions surrounding to the advertisers offering before they actually launch campaigns. On YouTube the ActionHub™ enables a unique way to measure campaign effects and brand-lift. In addition Splay and Nepa will also launch a new model for evaluating branded content – built on a meta-analysis of viewer’s engagement and text-based comments for video clips. By aggregating a very large number of text-based comments advertisers are given the same level of insights into the thoughts and emotions of the target group that YouTubers themselves have.
”We are proud to welcome Splay Networks as a new Nepa client. Together we will develop unique solutions for measuring the effects of advertising across digital networks and give advertisers access to actionable insights about an important yet elusive demographic: millennials.” Olle Råghall, Commercial Director Media & Entertainment, Nepa
”We have searched for the optimal way to measure advertising and brand-lift across our network for a long time. Now we will not only offer a unique and detailed campaign follow-up we will also provide great value to our advertisers by enabling them to conduct research on millennials, a critical target group.” – Victor Ljungberg, Global Head of Sales, Splay
For more information, please contact:
Olle Råghall
Commercial Director Media & Entertainment, Nepa
+46 707 59 29 31
olle.raghall@nepa.com
About Nepa
Nepa is a company at the crossroads of research, consulting and IT. We use technology and industry expertise to develop innovative and efficient research solutions that go beyond insights and enable action.
By combining survey, behavioral and business data, we make our clients truly customer-centric by tying what consumers say to what they actually do. Connecting the dots between data sets transforms the voice of the consumer into a concrete tool for decision-making with real financial impact.
We call it the ActionHub™.
Headquartered in Stockholm, we have ongoing assignments in over 50 countries across four continents. Local presence in China, Denmark, Finland, India, Singapore, Sweden and the United Kingdom ensures hands-on service for our clients.
Beyond insights, we enable action.
