Fostering effective communication, engagement and social interactions are key to building a successful and productive team culture. The challenge remains in creating a culture that’s inclusive in how it supports both on-site and remote staff. Managers now need to be conscious of creating a workplace environment that doesn’t simply emulate the physical office; it’s therefore essential to ask employees directly what they would find most useful and build your strategy from there. Ultimately, remote and on-site workplaces are different environments, but they’re part of the same ecosystem. By intentionally supporting employees regardless of their location, a business can benefit from a truly innovative and thriving workplace culture.

For remote and hybrid organizations, intentionality is key when strengthening company culture and giving purpose to employees to help drive their daily decision-making. Employers must be deliberate in how and what they communicate with staff, while also delivering the tools and opportunities staff need to feel part of a team and work toward a shared goal. While strong intent is key, it’s not simply a case of spending more on generic workplace strategies or practices that were once implemented on-site. Cultural strategies should be tailored to teams’ specific needs. Hybrid team managers in particular need to be thinking about challenges that are inclusive of both their on-site and off-site employees and consider how logistical elements - like benefits, resources, and equipment - may need to differ as a result.