Oterra is one of the largest providers of naturally sourced colors worldwide. Since our first color launch in 1876, we’ve utilized the power of nature’s true colors and championed that natural is best. We continue to share our unrivalled expertise in colors for food, beverage, dietary supplements and pet food to help manufacturers bring appealing products to consumers around the world. Consumers are more informed and intentional about the choices they make, seeking products that align with their desire for healthier lifestyles. This trend extends beyond just nutritional value to include cleaner labels, natural ingredients, and sustainable sourcing. Their voices have been heard by regulators in Europe, the Middle East, Asia Pacific and most recently the United States and Latin America. More pressure is being put on food and beverage manufacturers, and Oterra is the partner they can rely on for a smooth shift to natural.