Oterra’s clean label FruitMax® Purple 105 brings an ‘adventurous’ purple shade for beverages and candy
HOERSHOLM, Denmark, Oct. 22, 2025 — Oterra, a leading producer of natural colors and color solutions, has launched FruitMax® Purple 105, a clean-label purple shade with superior stability for beverage and confectionery manufacturers.FruitMax® Purple 105[1] is a blended combination of black carrot and hibiscus concentrates, bringing the best of both raw materials.
“It is flavor neutral and has enviable stability when exposed to heat, light and low pH conditions, and its recognizable ingredients appeal to customers as well,” said Phil Cook, Head of Strategic Marketing at Oterra.