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Formula 1 Star Kimi Räikkönen Knows What He’s Doing – New Video Brings Back Legendary Punchline

The national drink of Finland Hartwall Original® Long Drink continues its launch campaign in Japan with Formula 1 star Kimi Räikkönen. A new film was launched today and it brings a new twist to the Ice Man’s legendary punchline: ”Just leave me alone. I know what I am doing”.The Finnish national drink and its ambassador, Kimi Räikkönen have been embraced by the Japanese. The extensive PR campaign was kicked off by “Live Original” , a film released in the beginning of November. Now the campaign is fortified with “Leave me alone” 

F1 World Champion Kimi Räikkönen to star in the advertisement for Finland’s national drink in Japan

On Thursday, 9 November, Finnish brewery Hartwall will launch a major PR campaign in Japan, with F1 driver Kimi Räikkönen as its frontman. The campaign aims to build awareness about the Hartwall Original® Long Drink brand and support its launch in the largest online store in Japan.In the summer 2016, Hartwall started selling Original Long Drink in grocery store chains in Japan, and now in November its sales will expand to Japan’s largest online store, Rakuten. Hartwall is supporting the launch of the beverage in the online store with an extensive PR campaign that aims to build awareness

Finland’s national drink has charmed Europe – F1 World Champion Kimi Räikkönen teams up to support his favourite drink

Hartwall Original® Long Drink is a refreshing mix of Finnish artisan gin and grapefruit that has charmed Finns for 65 years and is called the national drink of Finland. This unique, world’s first gin cocktail in a can was invented for the Helsinki Olympics in 1952. Now the drink’s number one fan—Formula 1 World Champion Kimi Räikkönen—has teamed up with Original Long Drink. The collaboration will be visible in chosen export markets for years to come.To this day, this sophisticated yet easy-going Original Long Drink holds true to its heritage as the world’s first gin cocktail.

Taste trendy gin in Slush’s signature drink Original Slush 2.0

Original Slush is a slushy version of Hartwall’s ready-mixed long drink from 1952 Original Slush, a signature drink designed for the startup event Slush, was introduced last year. This year, cocktail bar A21 has refined the drink into version 2.0, which a three-person jury got to taste ahead of the event. For Bruce Oreck, former U.S Ambassador to Finland, the drink was his first ever tasting of a ready-mixed long drink.Slush, which has grown to be the leading startup event in Europe, attracts to Helsinki international guests from all over the world. Last year, Hartwall combined forces

The most interesting lunch restaurant of the year, the Lapin Kulta Solar Kitchen Restaurant, opens on Wednesday 7 August

The Lapin Kulta Solar Kitchen Restaurant, which titillates the taste buds with solar power, opens on Wednesday 7 August at 11:00 a.m. The outdoor restaurant will offer the most intriguing lunches of the year: the menu is designed by an original team of culinary culture forerunners and lovers of high-quality ingredients, who will get together under the direction of chef, restaurateur Antto Melasniemi to conceptualise and create new Finnish cuisine.Food: The foundation for the cuisine served at the Lapin Kulta Solar Kitchen Restaurant is made up of Finnish ingredients, the peaceful, tender

Lapin Kulta Solar Kitchen Restaurant will set the scene for the creation of fresh new Finnish culinary culture

Designed by the world-famous Catalan designer Martí Guixé and Antto Melasniemi, the Lapin Kulta Solar Kitchen Restaurant, which will stimulate taste-buds with the help of solar power, will open its doors at Teurastamo in Helsinki in August. What will happen when a group of unconventional figures in culinary culture and the food visionary Antto Melasniemi gather together there for two weeks to create new Finnish cuisine? The most refreshing and interesting lunch restaurant of the year will be open on sunny days in 7.–20.8.A group of urban innovators, heroes of harvest, city gourmets, meat

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