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"PBR Danger on the Dirt" on CBS Sports Goes Behind The Scenes with Professional Bull Riders On The Road to The World Championship

One-hour special airing Dec. 27 offers intimate lookat one of the world’s toughest sportsThe PBR (Professional Bull Riders) is bringing fans behind the scenes of the 2015 PBR Built Ford Tough World Finals in Las Vegas with a special one-hour program  “PBR Danger on the Dirt,” airing Sunday, Dec. 27 on CBS (3 p.m. or 5 p.m. ET, depending on market location). Following a grueling 26-week season, the PBR World Finals are the sport’s biggest and most lucrative stage. “PBR Danger on the Dirt,” produced by David Neal Productions, weaves together a series of emotional storylines from the five-

Professional Bull Riders (PBR) announce 2016 Built Ford Tough Series TV schedule on CBS and CBS Sports Network

More than 100 hours of bull riding on CBS Sports Network and14 broadcasts on CBS Television NetworKWith the PBR’s (Professional Bull Riders) 2016 season kicking into high gear in only one month, the PBR has released its TV schedule on CBS and CBS Sports Network for the 2016 PBR Built Ford Tough Series (BFTS) which begins on Jan. 9-10 in Rosemont, Illinois. CBS Sports Network will provide more than 100 hours of PBR action, including 36 rounds of coverage across the 27-event BFTS schedule.  CBS will televise 14 events, including all of the PBR Majors, starting with action from Madison

Sonic® blasts onto the Professional Bull Riders (PBR) scene with first-ever national partnership

SONIC®, America’s Drive-In®has partnered with the Professional Bull Riders (PBR) to become the official and exclusive quick service restaurant (QSR) of the world’s premier bull riding circuit and its elite Built Ford Tough Series (BFTS). The potential multi-year partnership began at the PBR’s recent event in St. Louis with arena banners and PA announcements and will continue across key markets throughout PBR’s 2015 BFTS schedule. Branding opportunities will vary per market and include premium signage placement in the bucking chutes and around the PBR’s 450-square foot video screen for

Grand Central Publishing & Nicholas Sparks release Special Movie Tie-in Edition of The Longest Ride in Wal-Mart and Sam’s Club Feb. 24

Fans could win a trip for two to the 2015 Professional Bull Riders (PBR) Built Ford Tough World FinalsA Special Movie tie-in Edition of Nicholas Sparks’s The Longest Ride, featuring the stars of the 20th Century Fox  movie adaptation, is now available exclusively in all Wal-Mart and Sam’s Club stores. This gives fans another chance to read the book before seeing The Longest Ride movie in theaters starting Friday, April 10. THE LONGEST RIDE centers on the star-crossed love affair between Luke (Scott Eastwood), a former PBR champion bull rider looking to make a comeback, and Sophia (

Ride, Rock, Party and Repeat with Professional Bull Riders (PBR) in Las Vegas Memorial Day Weekend

Tickets for Cowboy Spring Break on sale todayGet ready Las Vegas – Cowboy Spring Break is coming to The Strip May 22–24. The Professional Bull Riders (PBR), the world’s premier bull riding circuit, has partnered with MGM Resorts International to launch the most exciting PBR event concept ever – Cowboy Spring Break.  This Memorial Day Weekend, PBR fans are invited to Las Vegas for three days of fun in the sun, pool parties, frozen cocktails, sizzling VIP events, concerts performed by world-class artists and ultimately, the world’s best bull riders taking on the nation’s top bucking bulls

PBR China Series delayed

The Professional Bull Riders announced today that the debut of the PBR in China is being postponed. The much-anticipated series of events originally scheduled to run from August to October 2014 in Qingdao, Nanjing and Shanghai, China, will now be revisited in 2015. “We always knew that there would be extensive complexities associated with this endeavor,” PBR Chairman and CEO Jim Haworth said. “In order to produce a series this year, we knew it would take virtually a miracle to navigate the many obstacles associated with the approval process and the events’ production. James [Wang] and

Nicholas Sparks’ Novel Featuring the Professional Bull Riders (PBR) Showcased Exclusively in Walmart during “Sparks Month,” Through June 6

PUEBLO, Colo. (May 8, 2014) -- The paperback edition of “The Longest Ride,” the latest No. 1 New York Times bestselling novel by author Nicholas Sparks which is centered around a fictional cowboy who competes with the Professional Bull Riders (PBR), is now featured at Walmart stores nationwide. In the tradition that begun with “The Notebook,” “The Longest Ride” is filled with everything readers look for in Sparks’ books—heart, romance, irresistible characters, a rich plot with unexpected pleasures and some surprises—and will surely capture the minds and hearts of generations of readers

Vote now for the Professional Bull Riders’ (PBR) Sexiest Cowboy Contest

Fans who cast their votes can win a trip to the2014 New York City PBR Invitational at Madison Square GardenThe polls are now open and the candidates need your votes! Twelve of the top Professional Bull Riders (PBR) are competing for the title of the PBR’s Sexiest Cowboy and invite fans to start casting their votes now.  From Sept. 17 - Oct. 28, fans can tell the world who they think is the “hottest” cowboy by visiting www.pbr.com/TheLongestRide to vote or by texting COWBOY to 34763. The promotion is being launched today in conjunction with the release of the hardcover of The Longest

Professional Bull Riders' (PBR) Rising Star Jory Markiss Rides “Everything” in New Nike Commercial Spot

Markiss Featured in Nike’s new ad campaign “Just do it—Possibilities"Nike’s new ad campaign “Just do it—Possibilities,” not only features some of the country’s most recognizable athletes, it  also includes the Professional Bull Riders’ rising star Jory Markiss - @JMarkiss, www.jorymarkiss.com. In a 90-second spot that launched in markets around the world in North America, Europe, China and Japan, Markiss can be seen riding a bike, a mechanical “thing”, a tough bull and …. you have to see it to believe it: http://www.youtube.com/watch?v=aPkyPdubqDs.   “It is a fantastic endorsement for

Professional Bull Riders' Champion Bull Bushwacker gets Bushwacked!

Bull's Historical Buckoff Streak Ended by PBR’s J.B. Mauney as He Takes Down the ‘Baddest Body in Sports’The streak has ended at 42! Bushwacker, the 1700-pound bull owned by Julio Moreno Bucking Bulls, dubbed the ‘Baddest Body in Sports’ by ESPN the Magazine’s Body Issue and the first animal to be featured in the issue, was defeated in Tulsa, Okla. Saturday night by PBR star J.B Mauney at the Express Employment Professionals Classic presented by WinStar World Casino, part of the Professional Bull Riders Built Ford Tough Series. Mauney rode the 2011 World Champion Bull for 95.25 points

New Craze Offers Professional Bull Riders' (PBR) Fans $20,000 and a Chance at $250,000

Air Bull Riding Contest Kicks Off Aug. 15; Celebrates 20th Anniversary PBR World FinalsCountry music’s Cledus T. Judd invited the Professional Bull Riders to do it, and one lucky fan will win $20,000 just by doing it too. It’s Air Bull Riding, the latest craze to sweep the PBR and bull riding arenas across the country. Today, the PBR launches its first annual Air Bull Riding contest – The Ride on to Vegas; Who Gives a Buck Challenge. One lucky fan will win $20,000 and a trip for two to the 2013 Built Ford Tough Series World Finals Oct. 23-27 in Las Vegas for the best air bull riding

World Champion PBR Bull Rider Douglas Duncan Devours Texas Toast Breakfast Sandwich in New Hardee’s Commercial Spot

Hardee’s Reintroducing America to its Texas Toast Breakfast Sandwich with New Ad Campaign that Kicked Off This Week Starring PBR Bull Rider Douglas DuncanHardee’s is reintroducing America to its Texas Toast Breakfast Sandwich with a new ad campaign that kicked off this week starring World Chamipion Professional Bull Rider Douglas Duncan.  Duncan, seemingly still banged-up from his last ride with scrapes, bruises and a layer of dirt covering his chaps, is seen devouring the thick, buttery Texas toast and its savory eggs and sausage, bacon or ham in true “Hardee’s” fashion.  It’s a Texas-

Professional Bull Riders' (PBR) World Champion Bull Bushwacker Becomes First Animal Athlete to be Featured by ESPN The Magazine’s Body Issue

Bushwacker Dubbed “Baddest Body in Sports” by ESPNBushwacker, the PBR bull who some say is the best bull of all time, is being featured in the latest ESPN The Magazine Body Issue as the “baddest body in sports.” This is the first time in its five-year history that ESPN The Magazine’s Body Issue, which gives you permission to “gawk” and “stare,” has featured an animal athlete.  The issue, which also includes other greats such as golf legend Gary Player and beach volleyball’s Olympic Gold Medalist Kerry Walsh-Jennings, hits the stands today. Bushwacker, owned by Julio Moreno, is the

PROFESSIONAL BULL RIDERS (PBR) ANNOUNCE PARTNERSHIP WITH BEST-SELLING AUTHOR NICHOLAS SPARKS ON FORTHCOMING NOVEL “THE LONGEST RIDE”

Sparks and the PBR Partner on a Number of Unique Marketing Initiatives that will Integrate the Nicholas Sparks and PBR Brands WorldwideProfessional Bull Riders, Inc., leaders of America’s fastest-growing sport, announces a major partnership with No. 1 New York Times best-selling author Nicholas Sparks, whose prolific career has included 17 novels and the release of many successful feature films based on his books, such as “The Notebook,” “Dear John” and “Safe Haven.” Sparks’s forthcoming novel, “The Longest Ride,” to be published by Grand Central Publishing this September, tells the

PROFESSIONAL BULL RIDERS (PBR) AND VIKINGS’ JARED ALLEN JOIN FORCES TO BRING HOMES TO WOUNDED WARRIORS

Partnership is a new venture for Allen and supports his H4WW CharityMinnesota Vikings defensive endJared Allen’s casual foray into the world of bull riding has become the Professional Bull Riders latest venture and makes the five-time NFL Pro Bowler the newest member of the PBR’s corporate family.   Allen and the PBR are embarking on a partnership to benefit Jared Allen’sHomes for Wounded Warriors (H4WW), the charity Allen established in 2009 to provide new handicap-accessible homes and remodels to wounded veterans, who served in either Iraq or Afghanistan.  The PBR/Jared Allen project

Four-legged, 1,600-pound Athlete Looks to Continue His Historical Streak in Louisville This Weekend!

Professional Bull Riders' (PBR) World Champion Bull Bushwacker Goes for 41st  Consecutive Buckoff at Louisville, Kentucky’s KFC Yum! Center April 13-14 The Professional Bull Riders (PBR) stops in Louisville, Ky. this weekend at the KFC Yum! Center for the PBR Built Ford Tough Series Bass Pro Chute Out presented by Jack Daniels Saturday, April 13 and Sunday, April 14.  During Sunday’s Built Ford Tough Championship Round , the bucking chute gate will open and two-time World Champion Bull Bushwacker of Julio Moreno Bucking Bulls will get a chance to extend his already historic streak

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