Project Pictogram

Project Pictogram in 30 seconds

Thu, Mar 24, 2016 12:43 CET

Project Pictogram is a community-wide response to the 1,775 deaths and nearly 23,000 serious injuries suffered on our roads in 2014 and the continuing casualty rate. The same fatal factors will have been present in almost all these collisions, as well as the minor collisions which disrupt our roads every day. For business, the collisions which dent their fleets also dent their people, their customers, their delivery schedules and their profits on a massive scale each year. · Inappropriate speed · Driver Distractions (most commonly smart phone use) · Not wearing a seat belt

Retail marketeer's personal experiences inspire new safer driving initiative for business

Wed, Mar 16, 2016 13:15 CET

Project Pictogram - Philp Palfrey biographyPhil Palfrey is a highly experienced brand marketing professional, with a proven track record of delivering category changing growth through insight driven new product development and innovation. The idea for Project Pictogram came to Phil through personal experience. His daughter was in hospital for three months following a serious illness and Phil spent a lot of time visiting her. As he sat next to her bed, he saw a steady stream of air ambulances delivering road traffic incident victims to the hospital for treatment. As he watched, he

Crash victim’s widow backs new business-led road safety initiative

Fri, Mar 11, 2016 19:24 CET

Project Pictogram launched to national business communityThe widow of a driver killed on the M27 has lent her support to a new business-led road safety initiative, launched today [Friday 11 March 2016] at the National Motor Museum , Beaulieu. Project Pictogram encourages UK fleets and organisations to use a voluntary industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four plus one’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt, drink/drug driving and not maintaining a safe braking distance. The campaign is business-led

T J Transport takes toolbox route to better road safety

Tue, Mar 08, 2016 11:30 CET

As a new road safety initiative gains momentum among businesses and public sector organisations across Hampshire, one local firm has taken its involvement even deeper. T J Transport is integrating Project Pictogram – Driving Safer Roads into its health and safety training with a full briefing on the project to all its 210 employees. With its head office in Fareham, T J Transport and its sister company T J Waste operate out of seven sites across Hampshire, West Sussex and Bristol. The company is to display the industry standard road safety pictograms on all its 160 vehicles and

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