Radius Global Market Research

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Radius Global Market Research (www.radius-global.com) is one of the largest independent market research companies based in the U.S. The company provides unique insights, effective processes and unmatched experience resulting in proven return on investment for leading global marketers. The firm is No. 31 on the Honomichl listing of the top 50 U.S. market research organizations. Headquartered in New York, Radius employs more than 100 people in key markets throughout the U.S. and Europe.

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Radius Global Market Research Acquires Profile Marketing Research

Tue, May 21, 2013 15:00 CET

Deal augments Radius GMR’s practice serving global utility and energy sectorsNew York, NY (May 21, 2013) – Leading global market research firm Radius Global Market Research (Radius GMR) has announced its acquisition of Profile Marketing Research (PMR), solidifying its standing as one of the largest independent market research networks based in the U.S. The acquisition is effective immediately. PMR will maintain its brand name and office in Lake Worth, FL. Financial details of the transaction were not disclosed. Founded in 1983 by industry veteran Judy Hoffman, PMR earned a reputation

Consumer Study Shows Influence of Online Research Over Purchase Decisions Expanding Beyond Big-Ticket Items

Mon, May 06, 2013 14:57 CET

New York, NY (May 6, 2013) – Consumers have long been turning to online research in the form of reviews, blogs, forums, and social media sites as they consider making big-ticket purchases. But a Radius Global Market Research (Radius GMR) study of online media use shows that consumers are increasingly conducting online research as they make smaller everyday purchases. Radius GMR measured consumers’ stated use of online research when considering purchases both now as well as in the future. While more expensive purchases including televisions (14%) and apparel (14%) continue to show the

New Research Shows How Consumers Use and Value Online and Social Media During Purchases

Thu, Mar 07, 2013 14:00 CET

Radius Global Marketing Research’s study holds valuable implications for marketersNew York, NY (March 7, 2013) – Marketers continue to grapple with how to optimize the role of online and social media in their media mix. A new study from leading market research firm Radius Global Market Research (Radius GMR) sheds light on the matter by asking consumers about how they use online and social media as they consider purchases within a number of key product categories. “While marketers understand the importance of managing their brands online, there’s still uncertainty as to the proper weight

Radius Global Market Research Opens New U.S. Offices To Support Automotive, Financial Services and Rx-Pharma Sectors

Mon, Feb 11, 2013 21:03 CET

Industry veterans tapped to lead business in each location.New York, NY (February 11, 2013) — Leading global marketing research firm Radius Global Market Research (Radius GMR) announced it has opened offices in Detroit, Chicago and Princeton, NJ, in order to support the unique market research needs of the Automotive, Rx-Pharma, and Financial Services industries. The firm has also appointed three executives to lead business out of these new locations. “Radius Global Market Research has built a reputation for quickly getting to the heart of marketers’ business issues and then developing

Radius Global Market Research Offers LoyaltyDeveloper™ To Help Smartphone Makers Retain Best Customers

Tue, Oct 23, 2012 15:00 CET

NEW YORK (October 23, 2012) — The U.S. smartphone market has never been more competitive. Device makers like Apple and Samsung are finding it increasingly difficult to hang onto customers who are bombarded by competitive pitches about product features, service and pricing. Radius Global Market Research, a leading global market research firm, offers LoyaltyDeveloper™, a proprietary approach designed to help these marketers create strategies for retaining their most valuable customers. Utilizing advanced modeling approaches tailored to the industry’s unique business environment, Radius GMR’

Radius Global Market Research Offers Decision Pathway Analysis™ To Help Marketers Unlock Shopper Insights

Wed, Sep 26, 2012 15:00 CET

New York, NY (September 26, 2012) — Radius Global Market Research, a leading U.S. based independent market research company, offers Decision Pathway Analysis™, a proven approach to identifying and dissecting the various components of the consumer purchase process. Through a data-driven process, Decision Pathway Analysis will identify the various “decision pathways” that shoppers follow to a brand as well as the frequency with which these pathways occur. The Radius GMR team will also determine the impact of brand touch points on each pathway relative to how they drive the final purchase

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