Security Marketing Planning System
Sales Process Engineering , SPE, is a marketing planning system to boost revenue and cut costs. Security companies can now align marketing and sales of security products and services with exactly how buyers make decisions, based on a full understanding of what influences their behaviour. This means companies spend less and grow more, to boost return on investment in sales and marketing.Increasingly in marketing security, success requires companies to differentiate their offer and service from competitors, and demonstrate the ROI, Return on Investment,