How to boost Sales Conversion Ratios using Metrics - New White Paper

For too many sales and marketing directors the sales pipeline is opaque - difficult to measure and impossible to forecast accurately, according to a new White Paper on Sales Process Engineering. This opacity is a pressing issue in today’s highly competitive markets that have changed so radically in the last few years.“What’s happening in the sales pipeline? How can we improve sales conversion ratios? What new business can we forecast for the next Quarter?”  Unless sales and marketing directors understand - and can measure - exactly what’s in the pipeline, then when problems develop at any