SODO APPAREL LAUNCHES PREMIUM SPORTS APPAREL BRAND
Seattle startup announces partnership and brand launch at ZŪM fitnessSODO Apparel (“SODO”), a Seattle-based startup, announces the launch of its premium, urban sports apparel company for men. “We are excited to launch SODO. We believe there is a huge void in the men’s sports apparel market,” said Mark Nelson, founder of SODO. “Seattle is the ideal place to launch a new brand with Nike, Adidas, and Lululemon all headquartered within 180 miles. The talent has been aggregated, it’s time to for a Seattle sports brand to enter the ring.” SODO was founded in