Metsä Group’s Kuura[®] textile fibre gained important recognition in sustainability matters
Kuura textile fibre, which is made from Metsä Group’s softwood pulp, received a ‘Green Shirt’ rating based on the evaluation arranged by not-for-profit environmental organisation Canopy. Their annual Hot Button Ranking is a well-established tool used in the global textile and fashion industries to assess the sustainability of wood-based textile fibres.Espoo, Finland (30th November 2023) Metsä Group’s Kuura textile fibre has achieved high scores based on the Hot Button Ranking evaluation arranged by the Canadian not-for-profit environmental organisation