Bayn’s CEO featured key speaker at The Sugar Reduction Summit in London 2017.

Bayn is pleased to announce that our CEO Lucy Dahlgren is one of the featured key speaker at The Sugar Reduction Summit which takes place in London November 9, 2017 She will be speaking about “The importance of developing a commercially viable sugar reduction solution”.

“Bayn has been working with sugar reduction since 2009, from ingredient application to sugar replacer solution. The food industry is aware of the need of change, but combating to its own well established system both technically and commercially is not an easy change. Bayn’s mission is based on sugar reduction, which enables us most responsive to this change”. Says Lucy Dahlgren, “I am very happy to present how Bayn evolves from a product oriented company to a market oriented company based on a business model which enables a profitable and sustainable sugar reduced business development”

About The Sugar Reduction Summit

The Sugar Reduction Summit is now in its fourth year and has earnt a prestigious reputation for bringing together policymakers, industry, public health, academia and health and wellness communities for a lively day of engaging debates around the progress, challenges and opportunities in reducing sugar.

The Summit takes place at The Royal Society in London on Thursday 9th November and topics this year include a progress update on PHE’s sugar reduction programme, data and discussion around the impact of sugar reduction on calories, the latest science and evidence on sweeteners including new evidence both on the impact on gut microbiome and on whether maintaining sweetness through sweeteners is problematic, a detailed exploration of sugar reduction technologies and sugar alternatives and case studies, analysis and marketing insights from industry. For more information please visit www.thesugarreductionsummit.com

About Bayn Europe

Bayn Europe is an independent formulation developer of cutting edge and healthy sugar reduction solutions for the food and beverage industry. Bayn’s total solutions focus on taste, texture and cost-in-use. They are designed to help food and beverage companies around the world to reduce sugar and calories in their products. Bayn’s product portfolio contains ingredients and sugar replacers for food and beverage applications. Bayn's business model is based on a solid network of scientific research, market channel partnerships and contracted manufacturers. Bayn Europe was founded in 2009 in Stockholm, Sweden, and is listed at Nasdaq Stockholm, First North, since 2014.

Mangold Fondkommission AB is Bayn’s certified adviser. Telephone +46-8-5030 1550.

For more information, please contact Lucy Dahlgren, Managing Director Bayn Europe AB, e-mail ld@bayn.se

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